Dordrecht, South Holland, Netherlands
A results-driven Strategic Insights and Research Analyst, I specialize in translating multi-source data into actionable recommendations that drive business growth. With expertise in building Power BI dashboards, conducting qualitative and quantitative research, and managing end-to-end research projects, I deliver insights that shape marketing campaigns and inform strategic decisions. My diverse background in food sensory and consumer research, food technology education, and category marketing assistance gives me a unique perspective on solving complex challenges. I excel in cross-cultural and cross-functional collaborations, leveraging analytical and strategic thinking to deliver impactful results. Let’s connect to explore opportunities to leverage data-driven strategies and insights for impactful business growth.
I currently translate multi-source data—including quantitative analysis and qualitative research—into actionable insights that address key business questions. I collaborate with cross-functional teams to shape strategy, drive performance, and align decision-making across marketing, sales, digital, operations, and more. Deliver insight-driven reports and recommendations that empower senior leadership with a solid foundation for strategic planning. It has been a dynamic position, with responsibilities ranging from leading the full research cycle in some projects to focusing solely on data analysis in others, given my ability to use a variety of tools effectively (for example: merging data, running cross-over analysis, creating reports on power Bi, expertise in Qualtrics data analytics and visualización, Excel).
Conducted data analysis from diverse sources, including ad hoc surveys and market research, supporting data-driven decision-making, marketing campaigns (i.e. upselling and ABM), market expansion and continuous improvement initiatives. Managed the entire research process, from research plan to reporting. Monitored customer KPIs, analysed pain-points and value proposition, through segmentation analyses. Identified competitive advantages, customer pain points and market opportunities. Conducted over 250 interviews during trade shows in Europe, North America and Asia, with attendees and exhibitors across the pharma industry supply chain. Interviewees included professionals from operations, R&D, academia, procurement, sales, business development, and executive leaders (CEOs and VPs). Built and implemented dashboards using Power Bi and Qualtrics for the Customer Insights team, enabling visualization of insights, segmentation, qualitative and quantitative data, customer feedback and survey responses.
- Assessed the effect of context, congruency, repeated exposure and expectations on food evaluations - Results published in Food Quality and Preference article (see Acknowledgements) - Mark (8.5/10)
-Investigated how carbonation threshold is influenced by frequency of consumption, taste sensitivity and personality traits. -Co-author in Food Research International article. -Mark (8.5/10)
Involved in planning, developing and launching new products. Link between Marketing and other departments, specially R&D and production. Research analyst (of focus groups results, consumer reports from agency) for innovation/improvement of new or existing products.