Gibraltar
A commercially focused product leader with over 20 years experience in gaming and gambling.
• Assist Head of Bingo in the product awareness and drive within competitive market. • Managing the operations of the bingo product. • Manage the order of the side-games portfolio and provide recommendations on future developments. • Responsible for all side-game analysis and optimisation. • Constant optimisation of the bingo lobby focusing on maximizing revenue, hold and providing a schedule to better the best in the market and keep one step ahead of major competitors. • Work closely with Virtue Fusion in all releases and regular product and site content updates. • Work closely with Marketing, CRM and BD teams to deliver the complete customer user experience. • Ownership of all promotional management. • Help develop customer VIP and loyalty schemes. • Creation of new and innovative bingo/side-game game ideas. • Monitor promotion payments and funding in conjunction with Bingo Profit and Loss. • Bonus and promotion administration – working closely with CRM Teams. • Prepare and provide comprehensive and detailed reports for the business. • Analysis of customer and business data to show current business trends. • Resolving bingo specific problems for customers in conjunction with Call Centre Management. • Dispute resolution and monitor customer service levels. • Reconcile monthly invoices from Virtue Fusion to make sure there are no discrepancies. • Maximise all cross sell opportunities.
Working in bingo operations where I undertake the following tasks and responsibilities: Plan period promotions, compose T&C’s, analyse KPI’s providing business ideas, set up promotions (bonuses), provide support for customer services queries, work alongside CRM to help target players with the correct messages to improve retention, UAT, update the finance sheet, run prize draws, competitor analysis, provide innovation ideas on where the business and product can develop, work alongside content to get the best use out of the website, schedule new games, set up escalator jackpots, upload free tickets, use Open Bet to upload Manual Adjustments and use other features and compile monthly compliance statistics on bingo games. In undertaking the above task I have established an effective understanding of the day to day running of the Bingo operations and enthusiastic outlook on the Online Gaming industry.