Singapore
🧐 Can Designers lead change across functional, team structural boundaries and navigate cultural nuances? ✅️ Been there done that, with proven track record & quantifiable results in large scale orgs. 💖 Experience Strategy to Design Delivery for consumer & enterpise digital products. 🧠 Design trained (B.A. Hons), certified Innovation & Agile process coach (ScrumMaster), strong research background (ex-Ph.D. scholar). 💎 2025 - Now | Ant International, Vice President, UIUX Design Leader (Antom, Global E-Commerce team) 💎 2022 - 25 | Lazada Group, Vice President, Head of User Experience Design (Dual hat) 1) Multi-Domains Lead for Payments, Wallet, BNPL, Loans, CASA, Insurance, Digital Goods, Travel and Merchants. 2) Platform Lead for DesignOps, and UX Writers. Bringing standards, AI & productivity for >60 designers. #0-1ToolBuilder #InhouseProducts 💎 2021 - 22 | Lendlease Digital, Global Head of Product Design Studio (SG, SY, SV) • Grew team size by 4x to >10, hired 4 and consolidated resources across countries. • Worked directly with CPO, shipped multiple 0 - 1 Web Apps for Google, Accenture, JTC, HDB, Lendlease. 💎 2020 | DBS Bank, Project Lead Designer• Design-led revamp of FX platform. Presented to T&M Group Head and regional MDs for approval. • Led launch of MVP in SG as Designer & PM. • Beyond Design, performed roles in Product, Research & Data. Orchestrated and delivered wider Product-driven activities like e2e Planning, stakeholder engagements, data analysis, product vision & roadmap; Sprint cycles to ship product & peripherals for Marketing. 💎 2018 | Prime Minister's Office, Innovation Lab • Human-Centered Service Designer for multi-organisational projects across people, process, product & policy domains. • Research & Data-driven analyst for Product Roadmapping, Lifecycle Management & Adoption Programs for Whole-of-Government enterprise products. 💎 2017 | NUS Ph.D. Scholar with stipend • Published academic paper, presented at international conference. • Completed all coursework in design research & product innovation with perfect CAP/GPA 5.0. Discontinued scholarship for industry job. 💎 From 2014 | Agency & Freelance • Delivered multiple 0-1 UXUI projects for Government (mobile app & desktop web). Changi Airport (e-kiosk), DBS Bank (UX prototyping).
Design Team Leader, direct report of Global Product Head (General Management), peer with Product Leads as part of Product Core function. Portfolio covering SEA, LATAM, South Asia, EU, US markets for Alibaba accounts (AliExpress, TMall/TaoBao, Lazada, Daraz, Miravia, ICBU) and more non-Alibaba large enterprise accounts for Payments & Financial services. Driving & implementing cross-BU efforts, partnering with various Alibaba Platforms and other Ant International BUs. Covering Buyer, Seller and Merchant digital Platform-Product experiences. With Product, Ops and Business partners, launched various 0-1 or innovation in Payments, Digital Credit, Insurance and Supplier Finance products. Building up team in CY2026, stay tuned 😎
📌 Multi-domains leadership, portfolio across AIDC BUs/Platforms: • FinTech and E-Commerce (Digital Goods) verticals for 9 businesses. • Lazada (SEA), Daraz (SA), Miravia (ES), AliExpress (LATAM). • Horizontals (UX Standards) to amplify Design's impact.
📌 Managed multiple teams, up to 13 direct reports, covered 11 regional markets: • Hired & led Designers (including Regional Sr Managers/Leads), UX Writers and Full Stack Engineer from across 7 cities • Directly presented/reviewed key projects with Iris Wei (Lazada President), Panda (-1 of JiangFan) and Country CEOs et al [1] Verticals: eWallet, Payments, BNPL, Loans, Co-brand Cards, Insurance, Digital Goods, Travel • Large Consumer surfaces, Sellers & Merchants. • Track record of Design-led projects contributing key business results/product metrics. [2] Lazada's UX Writing team (SEA) [3] Previously Lazada's Platform Design System Leader (SEA): • DesignOps team of 4: Global Design System, Tools (inhouse builds, Figma), Best practices. • Led 2024 D10/11 Buyer App brand upgrade. [4] Initiative Owner for scaling Design AI tool (built inhouse): • Creator of Lazada's first 0-1 internal product for driving DS alignment. • Led to App wide improvement in components coverage by >64% and >1.84x increase in Global Library adoption (6-months from launch). [5] '0-1' Enterprise platform solutions: Regional Product & Tech teams credited Design Standardisation solutions improved Tech Dev efficiency by 42% per release. Initiative Owner for Lazada's new in-app survey service, Squad lead of 3: • >6M survey responses, >250x growth YoY. • From MVP launch, to ongoing feature & capability upgrades. • Sell to internal users across all domains, drive Lazada-wide adoption by Customer Care, Local Ops, Product and UED teams. • SOP to catalyse 0-1 integration or migration from legacy systems. • Unification of survey UX via Design System alignment. • With Research to govern pre-launch survey objectives & quality, launch frequency and report post-launch insights.
• Top performer for all Seasons (Grades: 3.75) • Lazada-EDB TGC, ASEAN Leaders Program awardee • Nominated top 5 "Most Inspiring", LDS All Hands ROLE & RESPONSIBILITIES: [1] UX Lead for Wallet & Payments, BNLP, Loans, O2O businesses [2] Domain Design System (DS) Lead, with co-ownership of Buyer-Platform Design System (double hat): • Built 0-1, a scalable & extensible Figma DS supporting >20 product ventures in domain, with ~50% YoY growth (from 2022) in standardised components and increased DS components coverage >70% for key journeys • Thought Leadership & Strategy: Established governance policies, Standards frameworks, operating models/procedures for Figma Organisation & DS Lifecycle management • Led and chaired sustainable cross-teams programmes (Product/Design/Tech) to define & implement a consistent Experience across products • Defined blueprint for Domain Design Libraries with bespoke product needs; to adopt and contribute to the Global DS - ensure flexibility for localisation while achieving unified and consistent experience at platform & local levels [3] Horizontal leadership within and beyond Design function, delivered scalable impact for ~90 Designers & their cross-functional stakeholders (Product, Business, Local Ops) • Innovated in policy-making, built and launched AI-based tools, systems & processes for better ways of working & collaboration • Initiated, invented and launched Lazada's first in-house Product-Policy for defining & measuring Design System success; endorsed by CEO-level. Mandated OKRs for all Designers. • Initiated, launched & drove adoption of Lazada's new In-App Survey Platform Service+SOP, endorsed by Leadership for org-wide usage. [4] Building team's people capabilities by providing training/coaching, monitored through pulse surveys on learning outcomes.
People Manager of 7 directs. Managed distributed teams across SG, SY, IN. Received highest performance rating "Ahead of Track" (2022). Sr Leadership team of CTO. Worked with CPO to conceive suite of platform Apps for customers like Google, Accenture, JTC, HDB, Lendlease. People Manager: • Started from 2 direct reports, grown by >4x; to 7 direct & 2 dotted-line reports. • Managed >10 Designers at peak, including contractors. • Opened & hired 2 new SG headcounts & retained talents: New competency framework & hiring interview tests. Budget for Perf & Comp reviews, L&D and tools. ACHIEVEMENTS: [1] Unified Design System for platform apps: • Consolidated & refactored disparate, legacy systems. • 100% migration from Sketch-based toolset to Figma-only system & processes in 3-months. • Increased Libaries' standard Styles & Components by 8-10x. • Libraries usage increased >150x (90-day) compared to legacy systems. Fixed branding & WCAG issues. [2] Vision to reality: • Strategically roadmapped Design System development & adoption. • Tactically orchestrated implementation through separate Product Commits by influencing PMs & Tech Leads. [3] Transcended organisational & geographical boundaries: • Centrally consolidated regionally distributed Designers to manage resources, scale standards & build capabilities. • Run Scrum Backlog & ceremonies across 3 time zones (SG, SY, IN). [4] Established DesignOps: • Governance models & Agile standards on practices & processes for how we work together; • Frameworks, tools & templates for how we get work done. [5] Coach & Reviewer, with hands-on execution of UX deliverables. Build up team competencies for cross-functional collaboration. • With Product, discover & define Use-Cases and requirements; Scope and prioritise journeys & features for development. [6] Advocated & established framework for Web Analytics. Cascade Business goals to UX requirements for behavioural metrics.
Lendlease Podium is a digital platform providing the property industry with data and insights. Harnessing over 60 years of applied experience, the platform offers customised solutions across the supply chain. Podium Property Insights: Workplace • Create Workspaces Where People and Business Thrive • Unlock insights to shape workplaces where people and business thrive. An end to end solution that seamlessly combines workplace and building data to drive actionable insights. Achieve your workplace objectives with data driven insights and technology. Podium for Development • A generative design tool, which streamlines and improves decision making along the property development process, from feasibility through to design and construction. • It can generate building designs with real time financial analysis and detailed bill of materials in minutes.
REGIONAL FX TRADING PLATFORM REVAMP ROLE: Project Lead ✔ Personally presented research findings & new designs to Group Head of T&M and regional Managing Directors to endorse regional approach ✔ Head of Design selected project to demonstrate business value of data-driven design in Quarterly report to IBG Group Head Tan Shu Shan ✔ Ran workshops to tackle silos and gathered data from multiple owners. Uncovered insights and gained key stakeholders' buy-in ✔ Unlocked UX possibilities by coordinating cross-unit Tech teams to tap on APIs/systems beyond initial scope ✔ Defined metric framework for instrumenting Analytics Wore multiple hats: • PRODUCT MANAGER, directly worked with Sponsors to define & manage Roadmap. Scaled project beyond original ambit by proactively engaging cross-functional stakeholders across value chain to generate momentum for initiatives. Co-created requirements, managed Product Backlog and Release Planning. • DESIGN THINKING COACH, elevated UX maturity by shifting mindset from "beautifying things", to creating tangible impact. Employed 4D process & Lean UX methods for robust project discovery & planning. Established roles, responsibilities & processes across teams to drive accountability and decision-making. • AGILE ADVOCATE, educated P.O. about MVP Scoping, Release & Sprint Planning. Drove Backlog Grooming, Sprint Reviews and optimised ceremonies. • PRODUCT DESIGNER well versed in tech systems & business logic. Refined product requirements, revamped info architecture & feature-set; which drove enhancements of backend capabilites & microservices to improve product and UX. Ensured Dev Sprints considered UX angle during Planning & Reviews, and SIT/UAT issues are addressed early. • UX RESEARCHER, conducted internal and external research using qualitative & quantitative methods to define Design Brief. Internal offers received: 1) Project Manager, Biz Inno & Strategy, IBG-SME 2) Senior Associate Product Designer, Group Design