Bengaluru, Karnataka, India
A passionate and results-oriented senior marketing manager with over 15 years of experience driving growth in the B2B tech industry. Proven expertise in leading end-to-end marketing strategy, execution, and optimization across traditional and digital channels. Adept at building high-impact campaigns that elevate brand presence, generate qualified leads, and align with overall business objectives. Strong leadership in managing marketing teams and delivering measurable marketing ROI. CORE COMPETENCIES 1. Marketing Planning & Execution: Develop and implement comprehensive marketing strategies aligned with business goals to drive growth and market presence 2. Digital Marketing & Campaign Management: Plan and execute multi-channel digital campaigns that enhance brand awareness and generate qualified leads 3. Account-Based Marketing (ABM): Design targeted marketing programs to engage high-value accounts and accelerate sales pipeline conversion 4. Demand Generation: Create and manage initiatives that attract, nurture, and convert prospects into customers 5. Marketing Automation and Tools: Leverage marketing automation tools to streamline campaigns, improve lead management, and optimize customer journeys. Proficient with marketo, pardot, act-on, salesforce CRM, adobe analytics, google analytics, hootsuite, 6sense, sprout social and demandbase 6. Content Development & Brand Messaging: Craft compelling content and consistent brand messaging that resonates with target audiences 7. Event Management: Organize and execute industry events and trade shows to enhance brand exposure and generate leads 8. Data Analysis & ROI Measurement: Analyze marketing data to measure campaign effectiveness and inform strategic decisions 9. Budget Management & Resource Allocation: Manage marketing budgets efficiently to maximize ROI and support key initiatives 10. Cross-functional Team Leadership & Collaboration: Lead and collaborate with diverse teams to deliver cohesive marketing programs