Petaling Jaya, Selangor, Malaysia
I am a strategic and innovative brand manager with over 7 years of experience across various functions in the consumer goods industry. I thrive in dynamic environments, collaborating with cross-functional teams to develop and execute brand strategies that elevate brand presence, drive consumer engagement, and fuel business growth. I am passionate about leveraging consumer insights and market trends to create products and campaigns that resonate with audience and achieve sustainable success. I focus on transforming challenges into opportunities, delivering long-term value for both brands and consumers.
• Lead brand strategy and business growth for BRAND’S Essence of Chicken across Malaysia and Singapore. • Drive integrated marketing campaigns and consumer engagement across multiple channels. • Partner with cross-functional and regional teams to deliver business objectives and growth opportunities.
- Maintained No.1 market share for key brands over 3 years - Scott’s innovation recognised globally by AS Watsons, winning Best Health (Vitamin Supplement) Product of the Year award - 5-time Putra Brand Award Winner for Scott’s
- Launched product innovations in the kids’ category, leading to business growth. - Strengthened Scott’s No.1 market share, ensuring continued category leadership.
- Drove Caltrate to No.1 market share - Increased Centrum’s market share by 2X