Ted Farwell

Marketing Director at CASCINATION AG

Lausanne, Vaud, Switzerland

About

Elite Athlete (USA Rowing team) turned Medical Device Commercialization Professional. MBA with 13 years experience in Global Markets. Innovating with new ideas (5+ filed towards patents) and methods to reach physician customers and drive the field force to promote product and therapy penetration. Strategically thinking about regulatory strategy, and clinical data. Expertise in Spinal Cord Stimulation, Occipital Nerve Stimulation, Radiofrequency Ablation, Interventional Oncology.

Experience

  • Marketing Director at CASCINATION AG
    Aug 2020 - Present · 5 yrs 11 mos

    Leading the Marketing function for CASCINATION - an exciting company in interventional oncology, and otological surgery

  • Member at Swiss ICT Investor Club (SICTIC)
    Jun 2018 - Present · 8 yrs 1 mo

  • Medtronic (9 yrs 3 mos)
    • Product & Portfolio Manager - Spinal Cord Stimulation
      Jan 2017 - Aug 2020 · 3 yrs 8 mos

      Marketing and Strategy with a focus on driving our flagship therapy - Spinal Cord Stimulation with our field force and physicians. Breaking down barriers to adoption in new indications including cluster headache, (Occipital Nerve Stimulation) and focal back pain (Peripheral Nerve field Stimulation).

    • (Interim) Marketing Manager - Pelvic Health / Sacral Neuromodulation
      May 2019 - Jan 2020 · 9 mos

      Leading a team of 3 marketeers in the EMEA region in product launch, medical marketing, and market development

    • Principal Product Specialist- Pain Therapies
      Sep 2015 - 2017 · 1 yr 5 mos

      Developing our Pain Therapies product pipeline and bringing them to market globally

  • MBA - Full Scholarship Recipient at University of Wisconsin
    Aug 2009 - May 2011 · 1 yr 10 mos

    • Full-Time MBA - Recipient of full scholarship + stipend 3 out of 4 semesters. • Focus - Operations, Finance, Marketing Research & Strategy • Worked on several solar energy company valuations/analysis. • Assistant coaching staff of US Men’s Varsity Rowing • Avid Badger Hockey Fan

  • Founder, CEO at FantasyHedge
    Nov 2009 - Apr 2011 · 1 yr 6 mos

    Developed unique algorithm as a fantasy sports add-on. Designed to accelerate user base and engagement to growing $15 billion dollar industry. Showcased and presented at Fantasy Sports Trade Association 2010 - the industries most prestigious trade show.