Tom Berger

Marketing Consultant, Advisor, CMO for early-stage startups

Washington DC-Baltimore Area

About

I've spent 25 years building marketing functions at B2B tech companies, from early-stage startups to high-growth SaaS. Demand gen, brand, growth, product marketing, I've run all of it. Now I run a CMO practice for Seed and Series A/B founders navigating GTM for the first time or scaling what's already working. I focus on the decisions that matter most at each stage: who to hire, which channels to prioritize, when to shift motion. Most founders don't lose on execution. They lose on sequencing. That's where I spend my time as a leader, an advisor, a mentor to your marketing team.

Experience

  • Founder & CEO at CMO Advisor
    Jun 2026 - Present · 2 mos

    Marketing Advisor for Series A/B B2B SaaS founders. I focus on the marketing decisions that matter most at each stage: who to hire, which channels to prioritize, when to shift GTM motion. I've spent 25 years leading marketing at companies like DigitalOcean, Bolt, Sift, and BioRender. Founders get that experience without the full-time hire.

  • Sift ()
    • VP of Marketing
      May 2024 - Jun 2026 · 2 yrs 2 mos

      All things Marketing

    • GTM Advisor
      Mar 2024 - Jun 2026 · 2 yrs 4 mos

      GTM advisory role with Sift, a game-changing startup reshaping telemetry with its end-to-end stack, simplifying machine data analysis at scale.

  • Head of Marketing at BioRender
    Dec 2022 - Mar 2024 · 1 yr 4 mos

    Marketing executive leadership role to build GTM strategy and team for Product Marketing, Events, Growth Marketing supporting PLG, Revenue Marketing supporting Sales via ABM

  • Startup Advisor at WayScript
    Feb 2018 - Jun 2023 · 5 yrs 5 mos

    GTM advisor for early stage startup building a rapid development platform for developers

  • Vice President Marketing at Bolt
    May 2020 - Dec 2022 · 2 yrs 8 mos

    Responsible for scaling the marketing function and leading all GTM marketing activities for Bolt from 150 employees/Series B through $11B valuation. Responsible for all marketing functions including; B2B ABM demand generation, digital, growth marketing, content marketing, product marketing, brand, PR, customer marketing, partner marketing.