Zhi Liang TAY

Senior Business Analyst | Global Analytics Business Partner | AI Agent Product Manager | AI Governance

Singapore, Singapore

About

Results-driven analytics leader with 11+ years of cross-industry experience in business and data analytics, dashboard development, business insights, master data management, data governance, business intelligence, and process improvement. Proven track record of transforming complex data into actionable insights that drive strategic decisions, operational efficiency, and commercial success across global markets. Acted as Global Analytics Business Partner across Customer Excellence and APAC Commercial functions, delivering high-impact analytics solutions, executive dashboards, and strategic reporting to leadership. Led end-to-end analytics initiatives from data pipelines and modeling to final visualization using tools such as Palantir Foundry, Tableau, Power BI, SFDC, QlikView. Strong collaborator with global business leaders, APAC regional heads, and cross-functional teams to define KPIs, improve pricing, optimize margin performance, manage supply chain disruptions, and monitor commercial execution. Comfortable bridging technical and business teams to align analytics strategy with real-world outcomes. Key Highlights: Analytics Leadership: Led global dashboard initiatives across sales, orders, pricing, customer experience, and logistics, improving visibility, performance tracking, and decision-making for global and regional leadership. Strategic Impact: Within 2 months, delivered global customer excellence dashboard to track customer KPIs, identify service gaps, and support continuous improvement that led to 500 hours time savings for global leadership team. High-Value Dashboards: Within 5 months, delivered global commercial dashboards that enabled account managers and regional heads to monitor sales, orders and alignment with incentive targets. Pricing and Migration: Successfully executed country-level pricing implementation and system migration, aligning commercial strategy through structured data analysis, stakeholder coordination, and pricing optimization. Process Improvement: Designed and led data-driven process improvements and automation projects that enhanced operational efficiency across regulatory, supply chain, and commercial functions. Technical Proficiency: Palantir Foundry, Tableau, SFDC, Power BI, QlikView, Aera, VBA, STATA, SQL, Python, Excel (advanced), ERPs. A curious and solutions-oriented professional passionate about turning ideas into impactful analytics initiatives that solve real business problems.

Experience

  • Merck Group (Singapore · Hybrid)
    • Senior Business Analyst (Global)
      Oct 2023 - Present · 2 yrs 9 mos

      Strategic analytics leader enabling data-driven decision-making across global Customer Excellence and APAC Commercial functions. Served as Global Business Analytics Partner, delivering impactful analytics solutions, performance insights, and executive dashboards to senior stakeholders. Led end-to-end analytics initiatives from data pipelines to visualization using Palantir Foundry, Tableau, and SFDC to inform pricing, sales, order, and margin decisions. Analytics Leadership: Led global initiatives across customer experience, commercial performance, pricing, and logistics, improving visibility and strategic decision-making. Cross-functional Collaboration: Partnered with global leadership, APAC heads, data science, and regional teams to define KPIs, align analytics with business goals, and embed a data-driven culture. End-to-End Ownership: Managed analytics lifecycles from data engineering to dashboard deployment, ensuring accuracy, scalability, and business impact. Commercial Monitoring: Delivered global dashboards to help regional heads and managers monitor sales, pipeline health, customer engagement, and incentive performance. Supply Chain Visibility: Enabled proactive management of supply disruptions and customer notifications through real-time analytics with Supply Disruption dashboard. This improved sales through targeted sales strategies, increased sales efficiency through higher conversion rates, decreased operational time that resulted in 850KEur savings. Customer Excellence Analytics: Within 2 months, delivered global dashboard to track customer KPIs, identify service gaps, and support continuous improvement. This improved reporting, decision making, corrections and onboarding that led to 500 hours time savings for global leadership team. Pricing & Margin Optimization: Designed pricing performance tools for global leadership to improve profitability and reduce margin leakage.

    • Commercial Business Analyst (APAC)
      Dec 2022 - Oct 2023 · 11 mos

      Responsible for business and data analysis, dashboards, business recommendations, commercial modelling and data projects for APAC region to provide actionable insights to APAC leadership to maximize sales, opportunities, margins, and market share. Collaborated with country commercial heads, data science, analytics, digital transformation, business transformation, strategy, and pricing teams to provide digital and analytical solutions to APAC leadership and commercial teams. • Presented country business analysis and recommendations on outliers and potential sales by customer and product levels as well as book to sales analysis to APAC commercial head and country commercial heads in APAC region • Prepared executive business analysis on business performance for APAC region based on sales, orders, forecasts, opportunities, risks and operational data including inputs from country commercial heads • Presented country business analysis and recommendations on sales and top priorities for new product sales as well as opportunity analysis to APAC commercial head and APAC customer application head • Presented detailed India GTM plan, GTM dashboard, potential customers, sales analysis and customer segmentation together with APAC strategy manager and business intelligence to APAC and India commercial heads • Presented forecast, sales, growth rates, CAGR and inventory analysis for focused customer accounts as well as Nantong production sales forecast to APAC strategy head • Presented APAC commercial forecasting models, sales, margins and commercial analysis to APAC leadership through data analytics with Tableau, Palantir, Aera, Qlikview, SFDC • Developed APAC GTM, sales and margins and maintained APAC commercial dashboards on Tableau • Performed data prep and data analysis for APAC level on commercial datasets using Tableau, Palantir, Aera, Qlikview • Develop digital, analytical solutions and strategy through investigative data analysis for APAC level on commercial data

  • IDS Medical Systems (idsMED) (Full-time · 2 yrs 3 mos)
    • Deputy Manager, Data Management & Intelligence
      Apr 2022 - Dec 2022 · 9 mos

      Managed and oversee Data Management & Intelligence team responsible for country level item, customer, vendor masters and system databases. Responsible for overseeing BI and data projects within the country to provide actionable insights to top management and relevant departments to maximize customer satisfaction, revenues, margins, and market share. Collaborated with global data team on data governance and data quality best practices • Presented business overview (entire sales, purchases, profits, GP% etc.) and recommendations to MD, top management, and business leaders through investigative data analysis with Power BI • Managed and oversee implementation of company-wide pricing list that helped maximize revenues, profit margins and increased market penetration • Managed and oversee country level data and system migration • Managed and oversee development of data tools that increased workflow efficiency resulting in 100% increase in productivity • Managed and oversee dashboards, reports, investigative analysis and data analysis of item, customer, vendor, sales, purchase, and engineering data which increased sales productivity, customer satisfaction as well as reducing sales barriers and low revenue levels • Negotiated Distribution Agreements and legal clauses with principals which helped increased profitability, cashflow and reduced financial risks • Managed and oversee country level product recalls and field service corrective actions and ensured company is compliant with Health Sciences Authority regulations

    • Senior Executive, Data Management & Intelligence
      Oct 2020 - Mar 2022 · 1 yr 6 mos

      Country’s business intelligence and data manager driving BI and data projects within the country to provide actionable insights to top management and relevant departments to maximize customer satisfaction, revenues, margins, and market share. Sole data manager responsible for country level item, customer, vendor masters and system databases. • Implemented company-wide cost analysis and pricing which helped maximize revenues, profit margins and increased market penetration • Managed country’s data migration through data gathering, data cleansing, ensuring data accuracy and improving data processes • Developed data tools including an AI logic for users, data mapping convertors, FY date convertors and database search which resulted in 100% increase in productivity • Performed investigative analysis and data analysis of sales and engineering data to increase sales productivity, customer satisfaction as well as reducing sales barriers and low revenue levels • Created standardised and customised reports that evaluate existing and potential customers, markets, products and business opportunities. Managed sales performance data and all other system data to ensure organisation-wide data integrity and consistency • Managed renewal of Distribution Agreements with company’s partners • Gathered and applied market intelligence, create forecast analysis, company market share analysis and provided recommendations based on acquired intelligence • Setup country’s segment leadership dashboard with company products, customer, market and competitor intelligence to provide detailed business analysis and recommendations increasing company’s competitiveness and market share • Managed regulatory activities and ensured company is compliant with state, federal, and international laws and regulations related to its operations

  • Data Analyst at Ministry of Health (Singapore)
    Aug 2020 - Oct 2020 · 3 mos

    Data analyst for Singapore’s COVID-19 quarantine operations to control and prevent COVID-19 infections. • Performed data gathering from several government ministries, data cleaning and data processing according to latest policies through coding data algorithms • Managed large datasets and performed statistical analysis on datasets. Provided insights and reports to senior management, press release, situation reporting and dashboard for several government ministries • Coordinated, consolidated, analysed and reported case monitoring, testing, case reporting, case analysis data for COVID-19 cases

  • Airbus (6 yrs 4 mos)
    • Business Management Specialist
      Apr 2014 - Jul 2020 · 6 yrs 4 mos

      Performed data analysis to provide insights, reports, and proposals to higher management. Process improvement, automation and contracts management with Singapore Airlines, Singapore Airlines Engineering Company and Singapore Technologies Aerospace. • Developed actionable insights, reports, and sales proposals towards Singapore Airlines’ higher management. This was performed through data analysis of aircraft maintenance costs. This resulted in maximized revenues, mitigated risks achieving USD4M revenue each year • Optimized business operating procedures through many process improvements. Documented work flows, standard operating procedures and rolled out best practices implementation for the entire business team resulting in 40-100% increase in productivity • Created automated performance reports and dashboards. Data was formulated to automatically capture required data for customers and suppliers. This improved service quality and increased USD3M in cashflow each year • Automated processes for the entire team. This was performed by converting manual validation into a fixed price package through data analysis which resulted in 60% increase in productivity • Improved processes for the entire team allowing more effective negotiations through forecasting and budget creation. This was accomplished through data analysis and resulted in USD400K cost savings each year • Negotiated sales and maintenance contracts amounting to several USD millions across supply chain for Singapore Airlines each year

    • Centre of Competence Assistant Engineer
      Jul 2016 - Sep 2017 · 1 yr 3 mos

      Engineering and reliability analyst for the engineering team performing reliability analysis, investigation, root cause analysis and recommendations on service bulletins and technical documents for Scoot, Vistara and JetSmart. • Executed investigative, reliability and root cause analysis for reliability control program. This was performed by identifying recurring findings. Solutions were then proposed which led Vistara, JetSmart and Scoot to achieve one of the highest technical dispatch reliability in the world • Presented engineering recommendations on service bulletins by verifying effectivity on ERP system. Performed technical analysis of findings against technical data to airline maintenance, engineering organizations and customers

  • Founder at Card production start-up
    Apr 2011 - Apr 2014 · 3 yrs 1 mo

    Founder of customized design and card production start-up company. • Managed company’s business, finances, marketing, licenses, orders, production, design and deliveries • Liaised with corporate customers and suppliers