Raleigh, North Carolina, United States
I’m a marketing professional with experience managing integrated campaigns, field and virtual events, and cross-functional programs that support customer engagement, retention, and growth. My background spans field marketing, customer marketing, internal communications, content development, and sales enablement — with a strong emphasis on execution, cross-team collaboration, and operational efficiency. At Align Technology, I lead the execution of field marketing events and speaker programs, develop sales enablement content, and manage customer-facing communications across email, digital, and print. I’ve also built scalable resource libraries, led campaign planning across multiple audiences, and reported on performance using tools like Excel, Power BI, and Salesforce. Previously, I worked in professional services marketing at Evalueserve, where I supported cross-functional design and content workflows, and led the creation of case studies, customer advocacy content, and internal branding initiatives. I’m highly organized, detail-oriented, and thrive in fast-paced environments where I can bring structure and clarity to complex initiatives. I’m especially passionate about campaign execution, event production, customer marketing, and program management — and I’m comfortable working across tools like Salesforce, Power BI, HubSpot, and various project management platforms (Asana, MS Project, ect.).
• Generated customer leads by leveraging direct marketing channels, such as email, LinkedIn, and phone • Ensured Salesforce account information is accurate and contains quality data to support the sales cycle • Collaborated with field marketing team to generate demand for marketing events from business executives • Communicated with internal and external stakeholders to ensure an excellent first impression of technology • Supported sales team in closing $300,000 worth of deals in first 6 months
• Conduct in-depth market research on buyer personas and market segmentations allowing product managers to make more informed and impactful decisions in their market strategy • Evaluate media opportunities with publications, such as Forbes, CNBC, and NYT, associated with different verticals within the company • Create rebranded content such as eBooks, infographics, white paper, and business cards to ensure on time launch of the new website • Developed and implemented in-depth Digital Access Management Solution process for company wide use as well as outside partners