Augusta, Georgia, United States
I build brands that drive revenue and create lasting community. With over 10 years of experience in strategic communications and brand positioning, I specialize in aligning messaging with measurable business growth. My work sits at the intersection of marketing strategy, community infrastructure, and disciplined execution. As Brand Manager at Savannah River Brewing Co., I played a key leadership role in nearly doubling revenue from late 2022 to mid-2025, driving $1.22M in annual taproom sales. I led the marketing strategy behind new revenue streams including merchandise, memberships, and live events, while expanding digital reach by over 400% and generating more than 1.5M content views. I focus on building systems that convert visibility into loyalty, and loyalty into sustained growth. Currently, I lead brand communications strategy for Laurelwood Equipment, translating technical expertise into clear, customer-facing messaging aligned with seasonal sales cycles. I’m particularly interested in working with growth-stage companies, investment-backed organizations, and leadership teams who understand that disciplined communication is a strategic asset. Today, I partner with businesses that value thoughtful strategy and clean creative—whether they need a brand audit, a full social overhaul, or support bringing a new idea to life. I focus on delivering systems, storytelling, and visuals that help brands grow with purpose.
Led organic growth strategy for Laurelwood’s Facebook presence, increasing visibility by 867% in 60 days (30K+ views) with zero ad spend. Used performance analytics to refine the content mix toward short-form, product-focused video and human-centered storytelling, driving 1,500%+ audience growth and a 370% increase in engagement. Built a repeatable, scalable content framework centered on equipment-in-action and practical product education, creating sustained organic momentum in a B2B environment.
Led integrated marketing strategy that contributed to nearly doubling revenue from late 2022 to mid-2025, driving $1.22M in annual taproom sales. Directed the launch of diversified revenue streams, including merchandise, memberships, and live events. Increased Facebook reach by 99.7% and Instagram reach by 407%, generating more than 1.5M content views. Built structured community programming that strengthened retention, increased repeat visitation, and deepened long-term brand loyalty.
Supported brand positioning and client development efforts during a significant growth phase for the agency. Contributed to expansion from 6 to 30+ active clients by assisting with brand strategy, messaging refinement, and new business support. Collaborated with leadership on market positioning initiatives for emerging regional brands, helping structure communications that aligned with acquisition and growth objectives.
Supported marketing strategy and execution for large-scale live events and national touring acts, including The Wiggles, The Guitar Pull, Sesame Street Live, and Professional Bull Riding. Assisted in promotional campaign coordination, community outreach, and audience engagement efforts for high-attendance events at a regional entertainment venue. Recognized with a scholarship for outstanding performance and contributions during tenure.