United States
With years of progressive experience in apparel design, including a tenure at BYLT Basics as Director of Design & Innovation, I have honed expertise in creative ideation, garment construction, and strategic direction. My leadership at BYLT Basics transformed the brand’s functionality and aesthetic, setting new benchmarks in modern apparel. Passionate about innovation, I focus on revolutionizing designs that align with market trends and resonate with dynamic, forward-thinking audiences. By leveraging a data-driven approach, I integrate consumer insights and performance metrics to inform design decisions and optimize outcomes. Combining innovative methodologies with strategic go-to-market planning, I ensure that every launch is impactful, customer-centric, and drives meaningful growth. My journey reflects a commitment to quality, functionality, and pushing the boundaries of what’s possible in the apparel industry.
Collaborating with tour athletes to create the ultimate system of performance.
Growing the game for HER.
Keeping Jordan relevant for the next generation.