United States
By day, I’m deep in the world of marketing strategy, helping organizations find their voice and hit their goals through data-driven storytelling. Whether I’m in the classroom at Kansas Wesleyan University teaching the next generation of marketing leaders or helping a small business scale through my consultancy, Honey Bee Creative, I live for that "aha!" moment when a strategy finally clicks. With 8+ years of experience across healthcare, nonprofits, and higher ed, I’ve learned that the best marketing isn't just about the numbers—it's about the humans behind them. I specialize in full-funnel digital strategy, brand growth, and making sure every campaign has a clear "why". But if you really want to know what keeps me energized, you’ll have to look outside the office! When I’m not analyzing KPIs or grading papers, you can usually find me: In the Garden: Nurturing plants and brands have a lot in common, they both require patience, the right environment, and a little bit of dirt under your fingernails to truly grow. With the "Flock": Hanging out with my chickens, and yes, they all have names. They’ve taught me more about group dynamics and "flock management" than any textbook ever could! Managing the "Home Logistics": As a mom managing a calendar full of kids' activities, I’ve basically earned a second degree in high-stakes project management and crisis intervention. I’m currently pursuing my Doctorate of Business Administration, so I’m always looking for new ways to bridge the gap between academic theory and real-world execution. If you love talking digital strategy, nonprofit growth, or need some tips on how to keep your tomato plants thriving, let’s connect!
Provide contract-based marketing strategy and execution services for small businesses and nonprofits. Develop full-funnel digital strategies, content calendars, and brand messaging. Produce multimedia content and manage social media campaigns. Track KPIs and optimize campaigns using analytics and performance reporting.
• Developed and delivered engaging lectures in various marketing courses, including Principles of Marketing and Consumer Behavior. • Integrated innovative technologies to prepare students for real-world challenges in marketing. • Cultivated relationships with students and local businesses to enhance learning experiences. Dissertation Research (In Progress) Generational Differences in Trust, Authenticity, and Purchase Intent Toward AI-Generated Influencers: A Quantitative study examining generational cohort differences using established trust and authenticity scales. Presentations Schwartz, T. (2025). Canva Pro in the Classroom: 7 Innovative Strategies for Business Educators. American Society of Business and Behavioral Sciences. Virtual. Schwartz, T. (2025). Chalkboard to ChatGPT: 5 Clever Utilizations of AI to Enhance Business Instruction and Learning. American Society of Business and Behavioral Sciences. Virtual.
• Executed comprehensive digital and social media strategies to enhance audience engagement. • Managed website updates and optimized content for improved visibility and user experience. • Oversaw vendor contracts to ensure alignment with organizational goals and budget.
• Developed comprehensive marketing products and online ads to attract patients, community partners, and donors for SCK Health and coalition groups. • Established social media and website policies to ensure adherence to best practices. • Analyzed and reported media analytics to the Board of Directors, enhancing strategic decision-making. • Engaged in outreach events to foster relationships with potential patients, donors, and volunteers.
• Managed the online presence of The Community Health Center, enhancing visibility through the company website and social media platforms. • Developed comprehensive marketing and advertising materials to promote outreach initiatives and events. • Planned and participated in community outreach events, fostering connections with local agencies to better serve the community.
• Managed intakes at Cowley County Humane Society, ensuring immediate medical care and vaccinations for incoming pets. • Assisted families in selecting pets that matched their lifestyles, enhancing adoption success rates. • Supervised kennel technicians and coordinated off-site adoption events, fostering community engagement. • Provided training and support to foster families, strengthening the shelter's network of care.