Los Angeles Metropolitan Area
I’m currently a demand generation specialist at Medallion. I play a pivotal role in driving both brand visibility and demand generation across Medallion’s digital programs. Through thoughtful execution of email marketing, paid media, and webinars, I ensure that our brand consistently reaches the right audiences with the right messages. From a brand perspective, I help shape how Medallion communicates with buyers at scale. On the demand side, I ensure we’re engaging prospective buyers across multiple touch points to capture intent and accelerate journeys. My work is foundational to scaling high-quality pipeline and supporting revenue growth across the business.
• Achieved 8.4M in marketing sourced pipeline from 2025 integrated marketing campaigns • Achieved 194% attainment on quarterly inbound sales qualified leads (SQLs) in 2024 • Partner with Sales teams to ensure campaign goals are aligned with sales objectives, maximizing relevance and impact on lead quality and pipeline acceleration. • Achieve demand generation goals by creating, strategizing, and executing on multi-channel campaigns that will drive leads, MQLs, and pipeline • Own, create, and execute quarterly marketing campaigns across key channels, including digital advertising, email, social media, direct mail, and content marketing • Collaborate closely with content and product marketing to develop compelling, audience-centric messaging and assets that reinforce campaign goals and resonate with target audiences
•Achieved 114% pipeline attainment goal of sales qualified opportunities in 2023 •Collaborated with Content & Email teams to develop 2 product based nurture sequences •Strategize and execute demand creation programs that create quality new customer acquisition pipeline and convert to bookings •Accurate reporting and tracking across assets, tactics, and budget •Maintain strong stakeholder relationships and cross-collaboration for successful business results
• Partner with the Sales Development team to build awareness across demand generation efforts and maintain consistent feedback on leads • Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. • Coordinate all prospect and customer-facing email communications from planning to launch to follow-up • Measures, reports, and optimizes program and campaign performance, and effectively and consistently communicates campaign plans, programs, and results with stakeholders at all levels across the organization
• Own webinar programs, including scheduling, securing speakers, supporting landing page development, promoting on social media, managing lead uploads, and writing follow-up emails • Audit marketing programs, analyze past performance data, and identify gaps in our strategies and opportunities for improvement • Contribute to multi-channel campaigns to drive leads and sales pipeline, including but not limited to webinars, conferences, emails, etc.
• Create and maintain a monthly schedule for social media strategies across various platforms • Develop strategies for capturing target audience and customer engagement
• Track social media engagement to identify high-performing ideas and campaigns for scalability. • Create weekly and monthly editorial calendars to promote brand presence on various social media websites. • Determine key performance indicators (KPIs) to evaluate target goals and communicate KPI performance by preparing weekly team briefs. • Implement marketing and promotion tactics that led to 87% growth in followers and 34% increase in website traffic.