Denver, Colorado, United States
•Lead a team of associate program producers to create educational courses while continuing my own event development •Guide producers to research timely topics and reach out to appropriate speaker prospects •Organize event calendars to avoid overlap with other company and competitor events •Manage expectations to help the team achieve their development goals
• Establish and implement a plan for transitioning from fully in-person to fully remote events • Develop and execute over 100 educational events per year for those in the Energy industry • Conduct market research and monitor breaking news to generate timely event topics • Recruit industry professionals to act as event instructors • Identify event target audience and recruit appropriate attendees while adhering to marketing deadlines • Coordinate with hotels, caterers, and conference centers to ensure smooth event execution • Travel across the country to execute events while creating and maintaining business relationships • Facilitate multiple online learning events per week, often monitoring several simultaneously • Direct final decision of materials and check for accuracy and consistency • Streamline communications with event attendees to ensure the events exceed their expectations • Create speaker agreement contracts and manage company budgets • Establish contingency plans for all events and implement when necessary • Edit and proofread marketing documents
• Researched and validated potential new partnerships in order to mutually benefit and grow business • Developed customized advertising strategies for clients and measured their success • Maintained and grew existing client relationships while simultaneously managing up to 20 advertising campaigns • Traveled domestically and internationally to initiate and improve client relationships • Optimized campaigns by utilizing client feedback and data integration
• Connected with service professionals to advise them on online marketing practices • Organized over 100 business accounts to increase customer attraction, retention, and satisfaction • Provided marketing feedback to assist in industry growth
• Produce and publish lifestyle and entertainment news • Write upwards of ten articles a day • Research breaking news and popular topics for the site's target audience