Balmain, New South Wales, Australia
Results-driven digital marketing and ecommerce professional with 10 years experience specialising in D2C ecommerce, CRM strategy, and digital transformation. My background spans ecommerce trading, lifecycle marketing and digital optimisation, with a strong focus on combining strategic planning with hands-on execution. I’m experienced in leveraging best-in-class platforms and technologies and am passionate about helping brands evolve their digital capabilities.
As Ecommerce Trade Manager I am responsible for the end-to-end management of the McoBeauty D2C ecommerce business unit within Australia and New Zealand.
Watch Me Think is a market research agency, passionate about bringing customers and companies closer together, with a mantra to compel, to excite, to discover and distill. As Thinker Manager I was responsible for managing market research briefs for leading FMCG companies, handling consumer research participation and uncovering authentic insights from qualitative data analysis.