New York, New York, United States
Top-to-bottom content creation for brands in the lifestyle, wellness, and beauty industries, including: - Target audience identification - Concept formation - Filming & editing - Copyright - SEO strategy - Posting & metrics analysis
Rebranded the clinic from "California Concierge Medical & Wellness" to "DEFINE". Created the brand aesthetic, voice, and values along with mission and vision statements. Developed all physical and digital marketing tools, including: website development, email strategy, business cards, and brochures. Managed the Instagram and Tik Tok, and grew the Instagram account 30% within 3 months of launch. Developed internal processes and consultation strategy.