Denver, Colorado, United States
Content Strategist specializing in data-informed storytelling that drives engagement and brand awareness.
● Develop and execute comprehensive, data-driven social and digital content plans, including day-to-day posts, featured video releases, weekly podcasts, and major events (e.g., player signings, playoffs). ● Track social media analytics, trends, and industry benchmarks to inspire content ideation and optimize social strategy effectiveness. ● Supervise and approve all social and video content prior to publication, ensuring quality and brand alignment. ● Manage end-to-end project execution for podcasts, featured videos, and social content, including stakeholder coordination, deadlines, talent, location setup, and messaging. ● Collaborate cross-functionally with departments to generate content ideas, secure event coverage, and coordinate social media requests. ● Assist in copywriting, copy editing, and content creation. ● Act as a primary liaison with MLS Apple, delivering weekly content promptly and ensuring all assets meet required specifications. ● Create and disseminate brand style guides as needed to maintain consistent messaging across all company platforms.
- Tasked with publication and website writing and editing, social media content and management, media relations, event operations, internal and external communications - Helped grow social media platforms by 190,000 followers across Facebook, Twitter and Instagram combined from 2016-present - Provide extensive coverage and promotion of major national and international events for USA Wrestling, as well as the international wrestling federation United World Wrestling, which has included Continental and World Championships events - Serve on the Diversity and Inclusion Committee as well as the Athlete Advisory Committee - Selected as member of United World Wrestling Media Commission in Jan. 2022
I was the main contact for wrestling. My duties included writing press releases and recaps for the website, facilitating press conferences and media availabilities, hosting home events, creating media guides and inserting live stats during home duals.
o Kept record of player participation and yards after contact stats for football games o Tracked shots charts, minutes and miscellaneous stats for basketball o Insert live stats for wrestling o Updated scoreboard and message board for baseball
- Wrote and distributed news releases and magazine articles regarding the National Wrestling Hall of Fame’s annual Honor’s Weekend - Fundraised for the Hall of Fame and its annual Honor’s Weekend event - Served as point person for local media for Honor’s Weekend