Moscow, Moscow City, Russia
Senior PR & Communications strategist for interiors, design, and luxury brands. I help premium brands articulate their value, win international awards (Red Dot, WAF, FRAME Awards), and secure global media coverage — from designboom to Forbes. Background: MA in Art History | 6.5 years in Italy | Jury member: A' Design Award (2017–2024) & Architizer A+ Awards (2020–present). Competencies: — Naming & Tone of Voice for premium/luxury brands — Semantic product packaging (collection storytelling, press releases, authored columns, award entries) — Reputation management & communication risk assessment — Demand‑generating content strategy (organic traffic, lead generation) — International PR & awards strategy I approach text as a strategist: every word shapes reputation and trust. My work drives revenue (Dantone Home case), award wins, and hundreds of global publications. Open to fractional leadership, consulting, and collaborations.
Company Blog Management & Strategic Content Marketing Managed the corporate blog with full ownership of the content cycle: from topic ideation and development to writing. The articles served a multifaceted purpose: not only driving website traffic and generating online leads, but also supporting offline sales by serving as educational materials on products and collections for the sales team. Key results in this area: Blog texts I authored over 6 months generated over €90,656 in revenue. Income increased by a factor of 10.84 compared to the beginning of 2025 and the same period in 2024. Based on email campaign reports, the materials I wrote between July 1st and early December generated revenue of €111,266,592. Product Naming & PR / Media Relations Product naming development. Generating news hooks and rapid processing of media inquiries. Secured over 1000 publications in Russian media, positioning the brand as #1 among competitors in terms of mentions. Performance metrics growth: PR Value increased 2.5-fold (from €27,146 to an average of €49,949 for the period), peaking at €81,045 in November. Audience reach tripled (from 8.4 to 24 million contacts). ROI of PR activities rose from 9.4 to 15.4 (+63%), reaching 24 in November. International Promotion Secured 20+ publications in international media (Casa Vogue Brasil, Ville Giardini, Yinjispace, Contemporist, Home Journal, Pendulum, Openhouse, etc.). Additional Key Initiatives: Initiated and authored the company's first feature in Forbes Real Estate (print). Curated visual references for advertising, product, and competition photoshoots, analyzing compositional techniques that enhance product value perception.
Achievements: - Over 110 publications in Russian and international media. - 14 company wins in international awards, including FRAME Awards, MUSE Design Awards, and Architecture MasterPrize Awards. - 5 jury memberships for the company's CEO in international competitions. - Content-driven lead generation — over 20 leads monthly.
Achievements: During my tenure, the magazine's traffic increased by 633.42%, and the bounce rate dropped from 15.6% to 7%. The magazine generated 30% of the website's traffic — with no advertising or promotion. Purely through content.
Achievements: - A total of 196 publications in both domestic and international media, including notable platforms such as Designboom, Casa e Jardim, Glocal, Archdaily, Ville & Casali (with the bureau's project featured on the cover), and Stirworld. - There has been a consistent annual increase in the number of publications: in 2024, the growth was an impressive 84% compared to 2021. The number of publications has increased by 932% since I assumed the position. - The bureau has experienced significant growth in recognition within the professional community. - The bureau has won 29 international competitions, including prestigious awards such as the PLAN Award, WAF, International European Property Award, Red Dot Design Concept, Architizer A+Awards, International Architecture & Design Award, IDA Design Awards, Kyoto Global Design Awards, A'Design Award & Competition 2021, Architecture MasterPrize, and Best of Archello.