Tatiana E.

Product Strategy & Operations Leader | Product Lifecycle, Monetization & GTM Execution | Stanford GSB

United States

About

I build the operational backbone that turns product and pricing strategy into scalable go-to-market execution. My expertise spans product lifecycle management, monetization execution and new product introduction. I partner across Product, Engineering, Finance, Sales and Marketing to bring complex complex product offerings to market and support them throughout the product lifecycle. I work at the intersection of product, operations and monetization - translate product portfolio decisions, pricing changes and GTM initiatives into scalable processes and systems. My focus is on reducing operational complexity, improving execution and ensuring product decisions can be implemented effectively. I've managed global SaaS and H/W portfolios comprising thousands of SKUs, led cross-functional initiatives spanning product launches, pricing transformations, portfolio rationalization, and process modernization. Passionate about building the operational capabilities that enable companies to scale revenue, simplify complexity and accelerate the delivery.

Experience

  • Barracuda (5 yrs 10 mos)
    • Director, Product and Pricing Operations
      May 2023 - Present · 3 yrs 3 mos

    • Director, Business Systems Operations
      Oct 2020 - May 2023 · 2 yrs 8 mos

  • Board Member at Cupertino Language Immersion Program Community Organization
    Sep 2018 - Jun 2022 · 3 yrs 10 mos

  • Director Of Operations at Fyde
    Jan 2018 - Oct 2020 · 2 yrs 10 mos

    Lead the annual strategic planning process. Developed, implemented, and maintained short- and long-range departmental goals, policies, and operations procedures. Developed and maintained centralized financial models that helped project the company's growth. Performed standard FP&A duties around month-end close, forecasting, and preparation of management reports related to financial results. Led the end-to-end fiscal year financial planning process. Conducted due diligence and benchmarking analyses of competitive offerings to determine implications on Company's market positioning. Drove customer growth through lead generation, sales and marketing process management. Examined and analyzed information to develop financial targets and build sales and marketing compensation plans as part of the quarterly and annual goal setting process. Developed analytical reports to leadership at the global level to communicate product and financial performance insights and summarize company performance. Managed and led the international subsidiary company through constant mentoring and coaching, preparation of the budget forecast, financial results review and approval, organizational structure evaluation, development of HR policies and hiring plan. Performed vendor, contract, and third-party management as well as the conduct between legal counsel. Developed and implemented financial compliance processes, ensure the company's processes are in compliance with financial and legal framework, manage audit processes including investors, consultants and auditor. Developed and executed aspects of operations that support and improve the standards and execution for major functions across the organization.

  • Pro Bono Consultant at Stanford Alumni Consulting Team
    Oct 2015 - Jul 2017 · 1 yr 10 mos

    Startegic analysis for a non-profit organization on increasing their customer base and their engagement with the organization.

  • Head of Retail Risk at Sovcombank
    Jul 2008 - Jun 2013 · 5 yrs

    Responsible for overall design and implementation of risk management procedures intended for regular risk analysis and control, loan origination, verification, fraud detection and prevention, collections, and management information systems; tracking the performance of individual loans as well as portfolio analysis; proactive modifications to the target market based on customer issues, competitor performance, MIS trends collections/fraud feedback, and development and maintenance of standards for sales process to be used in the bank network. Managed team of 300+ people.