London, England, United Kingdom
Highly motivated and well-respected collaborator with 20 years of success driving branding efforts, cultural initiatives and large scale events. Proven talent for positioning marketing and production teams to surpass ambitious objectives within tight deadlines. Diligent strategist, with in-depth understanding of driving innovation and successful business development efforts. Success in analysing trends, unlocking new markets and guiding new product launches while targeting the right audiences to increase brand awareness. Friendly, upbeat and approachable; proven success in ensuring outstanding partner and client satisfaction.
• Global lead, within the Brand Studio, for strategic implementations of collaboration frameworks for history's largest free knowledge experiment. • Guiding creative and brand collaborations – across brand & trademark licensing and creative & brand partnerships – by inspiring internal and external teams from ideation to implementation. • Cultivating creativity with mission-aligned individuals, brands and collectives to elevate internal projects.
• Driving force behind public-facing cultural events and local activations of global brand partnerships. • Member of the Leadership Team, managing two direct reports and six-figure budgets. • Analysed international trends to identify potential markets and manage product development cycles. • Oversaw deliverables from two PR agencies and managed communications through multiple channels. • Key contact for Ace Hotel brand owner Atelier Ace for PR strategy, social media and VIPs. • Maintained best practices in local collateral design, guest relations, brand use and representation.
• Launched agency, overseeing vision, strategy and execution of branded events, content creation and music sync & licensing for clients. • Managed accounts, pursued new business opportunities and directed a team of two, achieving a ’Global Best Practice in Experiential Marketing' award in 2014. • Meticulously managed six-figure budgets for clients including Google, Campari and ASOS.
• Devised and implemented strategic PR and marketing initiatives across print advertising, email, digital marketing and broadcast to reach large, diverse audiences. • Administered a six-figure marketing budget attracting a sell-out attendance of 20,000 people on opening weekend. • Teamed with Shepard Fairey to create Europe’s tallest piece of street art. • Commended by Newham Council, the London Organising Committee of the Olympic and Paralympic Games and City Hall in a review of Olympic cultural destinations.
• Managed high-profile moving image, design and photography projects for clients including Nike and Converse, ensuring all deliverables met or exceeded client expectations. • Provided initial direction and support to a creative team of 11, ensuring deadlines were consistently met. • Collaborated with clients to understand their vision and translate it into the creative production workflow.