Greater Cleveland
I'm a senior B2B integrated marketing strategist with over a decade of experience driving enterprise SaaS GTM motions through campaign strategy, activation design, and full-funnel execution. In my current role as Global Integrated Campaign Manager 4 at Hyland, I own strategy, planning, and execution for complex, high-visibility integrated campaigns with multi-region and multi-portfolio scope. I translate business priorities and sales plays into horizontal campaign strategies - defining the frameworks, briefs, audience architecture, and performance models that align global teams and drive meaningful pipeline impact. I also partner with international field and partner marketing teams to ensure plans are fully integrated across regions, and apply AI-enabled tools to support personalization and channel optimization. My broader background spans the full integrated marketing spectrum - email, ABM, paid digital, content syndication, events, and webinars - designed to work as a cohesive system rather than isolated tactics. I bring deep experience in healthcare and regulated industries, strong cross-functional partnership across Sales, Product Marketing, Revenue Operations, and Analytics, and a track record of contributing to programs that have influenced $200M+ in marketing-contributed pipeline. I operate as a senior individual contributor with strategic ownership and director-level thinking - bridging vision and execution through well-defined frameworks that enable scalable, sustainable growth. I'm also passionate about elevating team capability through knowledge sharing, coaching, and best practice development.
Senior integrated campaign strategist responsible for complex, high-visibility global campaigns with multi-region and multi-portfolio scope. Translates business priorities into horizontal campaign strategies that drive alignment across teams and deliver measurable pipeline impact. Key scope & impact: Owns strategy, planning, and execution for large-scale, multi-region horizontal integrated campaigns tied to priority sales plays — connecting business objectives to clearly defined pipeline and performance outcomes. Serves as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment across campaign strategy, messaging, and execution. Leads advanced campaign performance analysis, insights generation, and optimization recommendations to continuously improve program effectiveness. Partners with Product Marketing to own comprehensive campaign brief creation — defining objectives, target audiences, messaging, and creative requirements that guide strategy execution and verticalization across segments. Collaborates with international field and partner marketing teams to ensure plans are fully integrated and drive global demand and engagement across regions. Establishes and evangelizes audience- and industry-specific thought leadership strategies, and applies AI-enabled tools to support campaign personalization and channel optimization. Mentors and coaches team members, contributing to department growth through knowledge sharing and best practice development.
Senior marketing strategist and lifecycle, demand, and integrated GTM lead responsible for designing and executing full-funnel programs across complex B2B SaaS motions. Owned integrated marketing strategy across multiple verticals and regulated industries, including healthcare, financial services, insurance, and cross-industry enterprise markets, aligning programs to sales priorities, ICPs, and enterprise pipeline objectives. Key scope & impact: Led integrated, multi-channel GTM strategy across email, ABM, paid digital, events, webinars, and content syndication, supporting both net-new acquisition and install-base growth. Owned integrated campaigns across healthcare, financial services, insurance, and cross-industry audiences, aligning messaging to industry trends, buyer pain points, compliance considerations, and enterprise business priorities. Planned and executed vertical growth programs anchored to major industry and customer moments, including HIMSS, RSNA, Workday Rising, and CommunityLIVE, using these events as tentpole moments within broader, always-on campaign orchestration. Contributed to cross-functional programs delivering $200M+ in marketing-contributed pipeline against a $157M goal, supporting 32% year-over-year growth in marketing-sourced revenue. Partnered closely with Sales and Revenue Operations to define sales-aligned plays, audience segmentation, and routing models, improving lead quality and downstream funnel performance. Helped operationalize campaign governance, planning, and workback frameworks that improved execution readiness, consistency, and cross-team alignment. Delivered performance insights and reporting used in executive- and CMO-level readouts to guide GTM prioritization and investment decisions.
Demand marketing manager supporting integrated, persona-driven programs for enterprise B2B buyers. Built a strong foundation in GTM strategy, cross-channel campaign planning, analytics, and performance optimization that later informed senior integrated and activation roles. Key scope & impact: Supported and evolved integrated, persona-based demand programs across email, digital, events, and content, contributing to 20%+ growth in pipeline contribution across priority GTM motions. Partnered with Product, Sales, and Field Marketing to align targeting and messaging, contributing to 26% year-over-year revenue growth and a 70%+ lift in sales-accepted leads across supported initiatives. Contributed to early ABM program design and execution, supporting pilots that influenced $40M+ in pipeline and $20M+ in revenue, later scaled more broadly. Developed hands-on experience in campaign analytics, attribution, and optimization, building the performance rigor that later informed strategy-first leadership in integrated and activation roles.
My responsibilities include managing & leading a creative team of individuals, as well as various client management duties. I am responsible for managing budgets & forecasts, and overseeing the team time management. I ensure the establishment of deadlines for all client projects, and that all deadlines are kept. Content marketing is a main area of expertise - which includes: SEO, website development, email marketing, PPC, and social media.
I work with a mail vendor, and multiple analytic teams, to ensure the timely delivery of multiple DM mailings. My direct mail marketing responsibilities, include: Manage relationship between Life Line Screening & mail-house vendors. Acquisition market planning, development, and submission of a mailing plan to the printers. Proofing of all art and data components. Offer feedback and/or suggestions on new creatives. Printing and postage budgets. Pricing negotiations associated with budget. Execution of 3-4 million pieces of mail per month. Makes sure to meet each deadline within the schedule, so that each mail campaign goes out on the specified drop date. Manage contact with the analytic team regarding campaign testing, and general drop-to-drop status. Review multiple selection strategies, to mail the best possible mail responders. Recommending future testing possibilities to best minimize risk, and maximize response rates. Report on monthly DM results. Collect creative feedback from the Marketing team, and management team, on new creatives. Main point of contact for any DM questions from the call center. Manage the invoice review process.
I developed skills in print media, and vendor negotiations. I was able to grow the database for a targeted newsletter subscription, and improve web traffic with the use of innovative web content and social media.
ChemSpec is one of Africa’s largest coatings companies, manufacturing and distributing a comprehensive range of high technology industrial, decorative and automotive paint systems. They have a solid 56-year track record proudly earned in both domestic and international markets. During my time at ChemSpec, I planned and negotiated media buys, including TV, radio, print, and digital. I coordinated trade show events by designing and creating marketing collateral within a budget of $250,000, for each event.