New York City Metropolitan Area
Sr. Business Director leading Jordan Energy and Collaborations in North America. I drive cohesion & strategy across marketplace, merchandising, planning, e-commerce, marketing, and business integration. Aligning cross-functional teams to translate insight into disciplined execution, delivering culturally relevant storytelling, halo impact for the broader business, and world-class collaborations.
I moved into a hybrid role within Nike’s Global Marketplace & Sales function, operating in white space to build out a Global Listening Model for sharp, accurate consumer insights sourced from collaborators, (NBHD) boutique retailers, SNKRS digital platform and consumers. Informing global marketplace strategy, merchandising assortments and Nike’s collaborative portfolio. Global Business Leadership • Consumer Insights • Marketplace Strategy • Collaborations & Strategic Partnerships
I led the Purpose Marketing pillar within Nike’s New York & North America Brand Defining, Purpose & Athlete Marketing team. Shaping strategies that connected the brand’s values to North America’s communities and cultural drivers. My work focused on building campaigns and activations that celebrated identity, amplified local voices, and strengthened Nike’s presence at the intersection of sport, community, and culture. I drove high-impact projects including Puerto Rican Day Parade, West Indies, Latin Heritage Month campaigns, NBA All-Star activations, and purpose-driven community moments across the geography.