New York, New York, United States
Experienced and strategic nonprofit leader with 15 years in the nonprofit sector and demonstrated success in development, communications, marketing, and operations management. Passionate about mission-driven organizations that have a positive impact on society. Effective team manager with a strong history of increasing revenue and engagement through relationship building and establishing collaborative partnerships.
Lead the Development and Marketing & Communications teams at the oldest YMCA camp in the U.S., founded in 1885. Located on nearly 6,000 acres in the Catskills, Frost Valley YMCA is a leader in environmental education, serving an average of 35,000 program participants a year. We provide transformative experiences that inspire connection, growth, resilience, and creativity for people of all ages, abilities, and backgrounds, offering a powerful antidote to screen-filled lives.
Led individual giving and visitor engagement at an international nonprofit focused on culture, education, policy, business, and the arts with 16 locations globally (New York headquarters house the Asia Society Museum and the Asia Society Policy Institute).
• Oversaw every aspect of the membership program at the U.S.’s oldest bar association, with a focus on designing and executing strategies and campaigns to increase membership acquisition and retention • Proactively collaborated with fellow leaders to develop strategies for the organization to expand its reach and grow revenue • Managed relationships with institutional and corporate partners • Led a five-person department responsible for optimizing membership renewal, benefits, and services, including front reception • Strategically created a business development pipeline for corporate sponsorships and supported upgrades • Part of the Boston Bar Foundation's major donor fundraising team • Oversaw CRM database projects, data hygiene/quality improvement, and data analytics reports • Spearheaded transition to Salesforce, participated in discovery and implementation, and managed UAT process and creation of an institutional CRM user guide • Oversaw digital content, including podcast and online library of educational resources • Directed lawyer referral service • Supervised coordination of volunteer groups and committees • Responsible for departmental budgeting • Had similar job responsibilities in Director of Membership, Member Services and Operations Manager, and Membership Manager roles
• Coordinated and created all cultivation communications and solicitations for the annual giving program at the U.S.'s largest victim services nonprofit • Interviewed program staff, identified inspiring client stories, and crafted copy used by the entire development team • More than doubled the annual giving program's number of new donors year over year • Developed compelling content for direct mail acquisition lists up to 260,000 and all annual giving renewal campaigns • Created and executed segmented email marketing campaigns for 40,000+ stakeholders • Optimized email marketing through selecting a new platform, conducting A/B testing, implementing a welcome series, and managing data quality • Directed redesign of quarterly print newsletter (quadrupled revenue) • Created annual reports for 2013 and 2014 • Conducted major donor prospect research and evaluated metrics to inform development strategies • Managed designers, printers, and mail houses for marketing and fundraising projects across print, digital, and direct mail • Responsible for acknowledgements and gifts in honor/memory of • Very similar job responsibilities in Donor Communications Associate role