New Orleans, Louisiana, United States
Teamwork makes the dream work...and I mean that. I'm a lifelong learner who brings energy, optimism, and a collaborative spirit to everything I do. I produce virtual and live events that connect people and turn experiences into real results — revenue growth, stronger partnerships, better culture. Community matters most to me. I volunteer with the University of Illinois Alumni Association, PCMA, MPI, and proudly belong to eight (yes, eight) New Orleans Mardi Gras organizations. Everything's better with a little fun — I try to prove it daily.
Partnered with Product Marketing, Sales, and Marketing teams to execute a product launch campaign that drove $3.2M in pipeline opportunities. Built and managed an integrated field marketing calendar across North America, EMEA, APAC, and LATAM, coordinating campaigns and events across regions. Partnered with Sales and BDR teams on target account engagement strategy across a list of 50 named target accounts. Established webinar and outbound engagement SOPs to improve execution, scalability, and reporting through SFDC. Developed proficiency in generative AI tools, including ChatGPT and Claude, to create data-informed, account-specific messaging for event promotion, email campaigns, and account-based marketing initiatives.
Developed global events strategy driving $1.5 million in pipeline growth in FY24 through targeted conferences, trade shows, executive roundtables, and virtual engagements across AMER, APAC, and EMEA. Led executive events and customer roundtables to deepen relationships with strategic accounts and senior stakeholders. Fostered cross-functional relationships with Sales, Marketing, Operations, Product Marketing, Customer Marketing, and Customer Success to deliver seamless event experiences. Designed event analytics frameworks and KPI tracking systems to measure ROI and optimize resource allocation across regions. Developed new event formats — micro-webinars, road shows, and customer engagement activities — to expand market reach and strengthen partner relationships globally.
Spearheaded strategic trade show optimization initiatives, resulting in 44% ROI improvement and 67% pipeline growth through data-driven decision making. Planned and led executive roundtables and partner activations to strengthen relationships with key accounts and channel partners. Unified cross-functional teams (Marketing, Sales, Product Marketing, Operations, Customer Success) to align event strategies with business objectives. Built and managed an annual field marketing calendar covering 60+ trade shows, implementing performance tracking systems to analyze success metrics. Developed and implemented an annual internal events program, transforming company events into strategic platforms for cultural development and business alignment.
In my role at Social27 Inc., I led a dynamic team to enhance client engagement through innovative virtual events. I collaborated with various departments to establish standard operating procedures, ensuring alignment with client expectations and technical requirements. My focus on defining business objectives helped shape a robust virtual event strategy, ultimately enhancing the overall client experience.
At SmithBucklin, I played a pivotal role in managing event projects, ensuring effective communication among clients and suppliers. I developed site selection strategies and managed logistics for educational programs, contributing to the overall success of conferences and trade shows. My efforts led to significant profit increases and enhanced client satisfaction.