Singapore
Founder of a niche sneakers e-commerce business which I sold, an Instagram Advertising Network of over 300K+ users, as well as a Marketing and Events Company with notable clients such as Google and Samsung. 4 years of professional experience in marketing, including digital and traditional marketing, product marketing, data analysis and market research. I am familiar with studying and understanding consumers and target market group to develop, create, plan and execute different types of marketing strategies and campaigns based on data. I strongly believe in using and exploring data to predict and understand consumer trends and behaviors to drive effective decision-making in the company.
Marketing and Events Agency Company - Notable Projects and Clients: Google - Google Developers’ Machine Learning Bootcamp Samsung - 5 Months of Roadshow Event Activation Islandwide Responsibilities Include: - Manage day to day needs of clients, develop new sales opportunities through consultative upselling, lead generation, sales tracking and analytics. - Develop creative concepts, campaigns, designs, events planning and management for clients objective. - Coordinating all aspects of events, including liaising with suppliers, venues, production team and events staff.
Grew my Instagram account to currently a network of 300K+ followers, reaching 4.5 million unique accounts per week. Currently it’s growing at a rate of 4,000~ users per week. Key takeaways: - Focused heavily on viral content marketing - Leveraged on different algorithm changes of the platform to my advantage to create major growth spikes
Bountie Holdings is a gaming technology company based in Singapore. We're empowering gamers in Asia to make a living while playing their favourite games through our platform, Bountie. We are building a "LinkedIn for gamers" platform, with network of gamers and organisers data across APAC. Bountie Holdings is also a parent company of Bountie Arena, currently operating at One-North, Fusionopolis. Responsibilities include: - Product Marketing - Develop, plan and execute strategies to connec target audience with our product. (APAC Region) - Working with product development team to create features, functions and improve platform based on data analytics, as well as user feedback. - Manage marketing projects and campaigns, clarify and challenge briefs as needed, provide strategic ideas and recommendations. - Craft digital communications plans across all digital channels - video, display, search, social, affiliate marketing - Coordinating with creative teams on deliverables and timelines for projects - Research on consumer and digital media trends, industry landscape, and analyse audience behaviour online through consumer journeys. - Work in translating strategies into executable media plans - identify creative solutions and hacks, check for feasibility of ideas etc - Collaborate and coordinate with various internal teams on campaigns, ensuring messaging and customer journeys across paid and owned media align with the overall strategy - Monitor campaign performance and work with the Platforms team on optimization and improvements based on feedback from users.
Started an online limited edition sneakers reselling business when I saw a rise in the resellers market. Eventually sold the business in a year for six-figures. - Studied the sneakers market to have a deep understanding of the customers in the market. - Leveraged on social media platforms' algorithm, implemented strategies to build an online following of 20k users in 3 months. - Made use of analytics and data to optimise landing pages by split testing absolutely almost everything, driving monthly sales to five-figures in 4 months.