Tanya Watson

Xbox Game Studios Leadership Team @ Microsoft | Portfolio GM for Flight Sim, XGS Publishing, and Undead Labs | Executive Advisor and Board Member

Raleigh, North Carolina, United States

About

As a Studios General Manager for Xbox Games Studios, I have the pleasure of partnering with some of the top veterans and franchises in our industry. My studios leadership includes XGS Publishing, MS Flight Simulator, and Undead Labs. As a 22+ year games industry veteran, I have founded, fostered, and led the growth of groundbreaking new studios and IP such as Fortnite, Trover Saves the Universe, High on Life, and Bulletstorm, which have achieved critical acclaim, commercial success, and have millions of players worldwide. I am passionate about bringing new and innovative experiences into the world, and empowering creative talent to achieve their vision.

Experience

  • Group Studios GM at Microsoft
    Feb 2024 - Present · 2 yrs 6 mos

    Member of XGS leadership team Studios General Manager, supporting: MS Flight Simulator XGS Publishing Undead Labs

  • Director Board of Directors at Squanch Games
    Feb 2023 - Present · 3 yrs 6 mos

  • Advisory Board Member at Floreo
    Jan 2023 - Present · 3 yrs 7 mos

  • COO and President at Bad Robot Games
    Mar 2021 - Feb 2024 · 3 yrs

    As the COO and President of Bad Robot Games, I oversaw the strategy, operations, and execution of the games division, which collaborated with Bad Robot Productions to create original and immersive games for all platforms.

  • Co-Founder, CEO, and Chairman at Squanch Games
    Jun 2016 - Feb 2021 · 4 yrs 9 mos

    Founded and grew Squanch from a zero-employee startup to a thriving independent game developer. Led all aspects of the business and managed a distributed studio. Key Responsibilities: Developed and communicated the studio's strategy and vision Adapted Hollywood entertainment concepts into a game studio and roadmap Managed strategic partnerships, sales relationships, and contracts Directed the initial publishing and marketing strategies Fostered an inclusive culture within the studio Built and led the senior management team Hired and coached key leadership Managed capital allocation aligned with the studio's vision Led fundraising efforts, securing seed and project funding Oversaw the studio's budget and financial team development Created and maintained the long-term financial model Directed HR operations, including recruitment, performance management, and compensation strategy Chaired annual board meetings, presenting financial summaries, staffing projections, risk assessments, and long-term planning