Austin, Texas Metropolitan Area
I’ve always been drawn to building things—whether it’s a strong strategy, a seamless user experience, or a high-performing team. Growing up in a family of home builders, I learned early on the value of craftsmanship, problem-solving, and seeing a vision come to life. That same mindset has shaped my approach to work: start with a solid foundation, make data-driven decisions, and always optimize for impact. With years of experience in marketing strategy, experimentation, and optimization, I thrive on uncovering insights, refining experiences, and driving meaningful results. I love working cross-functionally to turn complex challenges into opportunities, aligning business goals with solutions that make a difference. At the core, I believe great work—like great design—is intentional, user-focused, and always evolving. Let’s connect and build something great together.
- Specialize in crafting high-impact copy that drives measurable results and optimizing every stage of the marketing lifecycle to maximize conversions. - Expertise in B2B and B2C lead generation, delivering strategic solutions across various industries. Manage diverse teams of designers and developers, ensuring seamless task completion and fostering collaboration. - Leverage UX/UI design expertise to guide design decisions for improved conversions and user experiences. - Drive impactful experimentation and A/B testing to inform and refine strategies. - Guide clients through end-to-end optimization processes, optimizing touchpoints from acquisition to retention for maximum engagement. - Utilize empathy as a core asset to understand what motivates users to convert, enabling the development of effective, user-focused strategies. - Develop persuasive landing pages and data-driven conversion strategies to enhance performance and achieve business goals & KPIs - Mentor younger marketers at the agency across various disciplines.
As a freelance marketing partner, I help SMBs and growth-stage apps across a wide range of industries build strong digital foundations and scale performance. My work blends data, design, and strategy to drive real business outcomes. What I do: ✅ SEO: Full-funnel strategies, technical audits, content calendars, and on-page optimization to boost organic visibility 🎨 Website Design & Builds: Custom, conversion-focused websites (WordPress, Webflow, Shopify) from wireframe to launch 📊 Analytics: GA4 setups, conversion tracking, and dashboards for actionable insights 📬 Email Campaigns: Lifecycle flows, campaign strategy, and copywriting to boost engagement and retention 📈 Performance Marketing: Strategy, buildout, and optimization of Meta and Google Ads campaigns with ROI-driven targeting and creative testing 📢 Ad Creative: Visual and copy strategy for paid ads, landing pages, and email campaigns Industries I’ve worked in include: eCommerce, SaaS, health & wellness, fintech, edtech, and local services
- Conduct in-depth audits of websites, including technical, content, and competitive performance, to develop tailored organic strategies for clients such as Levis, Raising Canes, Five Below, Suit Shop, and more. - Create impactful content that ranks and converts by leveraging SEO/CRO strategies to craft content calendars, write detailed content briefs, and guide content execution. - Build Tableau and Looker Studio dashboards to monitor SEO KPIs, measure impact, and inform strategic decisions. - Support companies through complex technical site migrations, re-platforms, and redesigns to ensure seamless transitions and maintain search visibility. - Develop ASO (App Store Optimization) and CRO (Conversion Rate Optimization) strategies, including hypothesis development, A/B testing, and deep-linking recommendations. - Optimize video production and social content for platforms like TikTok, Instagram, YouTube, and other social networks to enhance performance in social search. - Align brand strategies to optimize clients’ websites and social accounts for both traditional and social search. - Manage and forecast client budgets to allocate resources effectively and outline deliverables within financial constraints.
-Serve as the primary point of contact for clients, fostering strong relationships and ensuring seamless communication. -Develop and execute data-driven SEO strategies tailored to client goals, focusing on both on-page and off-page optimization. -Conduct in-depth website audits, including technical, content, and competitive analyses, to identify opportunities for organic growth. -Create and present performance reports using tools like Google Analytics, Looker Studio, and Tableau to track SEO KPIs and measure campaign success. -Collaborate with cross-functional teams, including designers, developers, and content creators, to implement SEO recommendations and ensure project success. -Research and stay up to date on the latest SEO trends, search engine algorithm updates, and industry best practices to maintain a competitive edge. -Coordinate and manage tasks such as keyword research, backlink strategies, content optimization, and technical SEO implementation. -Support clients during website migrations, re-platforming, and redesign projects to ensure minimal impact on organic search visibility. -Assist in crafting content strategies, including content calendars and detailed briefs, to align with SEO goals and enhance user engagement. -Provide ongoing recommendations to optimize meta tags, structured data, internal linking, and overall site architecture.