France
I'm a Public Relations professional with over 15 years of experience in corporate communications and an international background. As a certified PMP®, I combine rigor and adaptability to lead projects efficiently. My interpersonal skills and adaptability foster collaboration and seamless interactions. Highly organized and results-oriented professional with strong execution skills, dedicated to turning every project and event into a strategic, high-impact achievement.
- Management of communication projects, strengthening the corporate image and increasing the involvement of target audiences. - Increase in the company's digital presence, resulting in significant growth in the interaction and reach of publications on social media. - Vendor management to establish strategic partnerships, guaranteeing the quality of the services provided and optimising the budget management in the communications department.
- Promoting employee engagement and integration by organising key company events. - Creating and coordinating an international network with +30 communicators, ensuring global alignment and greater impact of actions. - Articulating the global content strategy and supporting change management in the context of different global transformation programmes of the Group.
- Establishment of a strong digital presence, including internet and intranet, with exponential growth in followers after joining social networks, consolidating the brand as a leader in the sector. - Strong participation in the construction of the communication strategy for the Puma Project, the largest global integrated pulp and paper mill at the time, amplifying the reach and impact of the initiative and strengthening the company's reputation as a benchmark in the sector.
- Crisis management: training of spokespersons; drills’ logistics preparation; creation of a crisis manual and a mobile app; management of crisis committees; always making outcome evaluation to protect the company's reputation and contribute to risk management. - Leader of the successful restructuring of the phytotherapy activity, culminating in the launch of its own line of cosmetics based on plant extracts, adding value to the brand, boosting sustainability and opening up new business opportunities.
- Chosen to be part of the exclusive communications team for the merger between ABN AMRO and Santander banks. Coordinating more than 30 communication projects during the 2-year merger process, with 360o performance; contributing to the creation of a new brand identity. - Expanding the reach and visibility of the brand by supporting the organisation of internal, commercial and press events, as well as sponsoring major events in Brazil and Latin America, generating a positive impact on the bank's image and relationships with stakeholders.
- Strengthening the relationship with the press and ensuring the positive dissemination of the company by efficiently responding to requests from journalists, preparing press releases and providing relevant information to the CEO through the daily clippings. - Improving executives’ performance in interviews and events, through support in organising media training and accompanying them in interviews, photos and events, helping to build a positive image of the company and its leaders.
- Broadening knowledge of sustainability among journalists and strengthen the bank's reputation as a leader in sustainable initiatives, by supporting the coordination of a first course on the subject for this audience, a pioneering initiative in partnership with NGOs.