Christine Tan

Area Managing Director, SEA | Championing Growth & Excellence for Independent Luxury Hotels

Singapore, Singapore

About

Christine is an accomplished sales and marketing executive with over 30 years of experience across global hospitality and travel technology. She has held senior leadership roles at organizations including Lighthouse, Yanolja Cloud, D-EDGE, TRUST, Pegasus, and ANA Hotels (part of IHG), building a strong foundation in commercial strategy, distribution, and partnership-led growth. She currently serves as Area Managing Director - SEA, at Preferred Travel Group, where she is dedicated to championing the growth and global success of independent hotels. Partnering closely with owners and leadership teams, Christine helps distinctive properties leverage the power of Preferred’s global brand, distribution, and network—while preserving their individuality, character, and sense of place. Known for her deep understanding of global markets and cross-cultural business dynamics, Christine brings a balanced approach that combines commercial rigor with brand stewardship, supporting independent hoteliers in achieving sustainable, long-term growth.

Experience

  • Area Managing Director - South East Asia at Preferred Hotels & Resorts
    Nov 2025 - Present · 9 mos

  • Vice President Sales - APAC at Lighthouse
    Nov 2023 - Oct 2025 · 2 yrs

    Lighthouse is a cloud-based data intelligence platform for the hospitality industry that provides hoteliers with a suite of revenue management solutions and empowers them to make smarter revenue and distribution decisions

  • ASEAN Commercial Director, Yanolja Cloud at Yanolja
    Nov 2022 - Oct 2023 · 1 yr

  • D-EDGE Hospitality Solutions (7 yrs 7 mos)
    • Managing Director Asia Pacific
      Jul 2018 - Jul 2022 · 4 yrs 1 mo

      Management of D-EDGE Asia Pacific sales operations, account management and overall operations with P&L responsibilities.

    • Senior Vice President - Strategic Sales and Account Management
      Jan 2015 - Jun 2018 · 3 yrs 6 mos

      Oversee strategic business development for APAC and key account management.

  • Vice President Sales Asia Pacific at Trust International
    Apr 2011 - Oct 2014 · 3 yrs 7 mos

    Head of Strategic Business Development for Asia Pacific region.