Singapore
An adaptive individual, while my expertise lies in programmatic, I am cross-trained in socials, allowing me to have a broader perspective in strategic planning and a diversified skillset. With extensive experience on agency operations, I also aid in streamlining workflows, optimizing processes to individual accounts and agency governance to help client meet their business objectives.
Key Accounts: DBS, HSBC, McDonald's, Scoot, Changi Airport Group, Workforce Singapore (WSG), Sony Pictures Entertainment, Versuni, Etiqa
Key Accounts: McDonald's, HSBC, Scoot, Razer, Subway, Dairy Farm International Group (DFI), Singtel
• Carried out end-to-end programmatic campaign management (implementation, monitoring and reporting). • Performed data analysis and prepare comprehensive campaign reports for clients. • Collaborate with GroupM Finance team to conduct billing and reconciliation. • Campaign troubleshooting using DSPs such as Google DV360 and The Trade Desk (TTD).
• Assisted in Human Resource functionalities such as hiring and managing potential and existing job candidates. • Liaising with potential candidates, interviewing them and recommending suitable ones to ensure recruitment needs are met. • Preparation of candidates resume to send out to clients, coordinating interviews with companies and preparation of job offer letters on a daily basis. • Providing career counselling where required.
• Meeting and liaising with clients on-site at their office for discussions on ongoing projects • Briefing creatives of project status and required deliverables • Pitching of ideas and concepts to clinch new businesses and clients • Effective communication and relationship management with clients • Presenting creative concept/work to clients/potential clients • Managing/Developing budget and invoicing clients