New York, New York, United States
• Devoted and Resolute professional with several years of experience in IT industry with more than couple of year experience in Salesforce Marketing Cloud with various companies across multiple disciplines including software and retail. • Experience in all phases of marketing cloud which includes working on Journey Builder, E-Mail Studio, Automation studio design, Development, Implementation, and Enhancement of projects in marketing cloud/ Exact Target Platform. • Experienced in working with Audience Builder to built a single view for customers using data web analytics, transform raw data into marketer-friendly dimensions, Filter data from multiple sources instantly to enhance customer segmentation, use dimension-based approach to spot trends and opportunities and use predictive scores, to engage customers. • Extensive business knowledge and customization experience on various Salesforce.com (SFDC) standard objects like accounts, Contacts, Campaigns, Leads, Opportunities, Products and Price books, Cases, Forecasting, Reports and Dashboards. • Hands on experience in measure engagement and performance of e-mail campaigns, configure dashboards views to visualize data in flexible tables, charts, and graphs. • Rich experience in monitoring contact behaviors such as clicks and purchases, create target audience based on predictive pattern and track each interaction in a journey and measure progress towards your target in a single interface within Journey builder. • Experienced in Salesforce CPQ involving products and pricing configuration, accurate code cycles, mobile solutions, guided selling, and delivering quotes to the clients. • Proficient in using Journey Builder and Studios to optimize emails, messages and online activities including social studio, Web Studio, Advertising Studio and Content Builder, Brand Builder and Analytics Builder. • Proficiency in Salesforce.com administrative tasks like creating profiles, Rules, users, e-mail services, Approvals, Workflows, Reports, Dashboards, Developed formula fields, Workflow rules, and Validation rules. • Highly experienced with all primary elements of marketing cloud, e-mail studio, content builder, journey builder, analytics builder, personalization builder, and Audience builder. • Strong experience in developing dynamic push marketing and creation of digital solutions, e-mail campaigns, e-mail reporting, and data integration. • Experience in Salesforce.com development and upgrading some apps from Salesforce classic to lightning experience to develop rich user interface and better interaction of pages.
• Created journeys and implemented marketing campaign using cloud tools like e-mail studio, automation studio, and journey builder. • Created one to one customer centric Journey Builder Interaction to customize interactions through multiple stages including customer needs, desires and preferences, and integrated with sales cloud to track report and manage customer lifecycle. • Developed User profile of affinities utilizing Personalize Builder combining user behavior with algorithms ad unique business rules and used that profile to determine the most relevant content and products for specific clients. • Designed simulated and projected documentation software for fluid power systems and electrical projects using Salesforce Automation Studio to execute multi step marketing and data management activities on an immediate, triggered, or scheduled basis. • Combined the digital marketing capabilities of Marketing Cloud with the data management, segmentation, and campaign management tools in Salesforce. Created unitary customer relationships with more data driven, personalize conversations and the ability to automate the customer journey. • Used Salesforce Omni studio including the digital experience layer, the surface management layer, the developer experience layer providing rich user interaction experiences, data Raptors and integration procedures delivering data to and from UI components. • Supervised areas of SFDC marketing cloud configuration, administration, reporting, data migration, solution design and project coordination. • Utilized Content Builder, Mobile Studio, Social Studio, Advertising studio, Web Studio and Automation studio to manage activities related to emails, advertising CRM data, Online engagement and create marketing automation and data management activities. • Customized interactions through those stages based on customer needs, desires, and preference, their demographics and real-time input from their behavior using Journey Builder.
• Moved data from the sales force of the destination such as databases, data warehouses, or applications or other external source into a new target organization to import object data in a particular order maintaining record relationships. • Worked in Salesforce Administration with stakeholders to define system requirements, ensuring optimal performance of Salesforce system and products, upgrading and configuring Salesforce systems for optimize integration. Managing sales for roles, profiles, workflows and groups. • Used journey builder tool using data analytics to identify customer journey through each stage along with customer response including activities like split activity, Customer update activity and path optimizer test activity. • Coordinated with IT development teams to build user stories, business requirements, and monitor data quality for data feed process using different phases of marketing cloud including, e-mail studio, Automation studio, Development, Implementation and Enhancement off projects in marketing cloud. • Managed customization of marketing cloud account by updating the format, used using Brand builder. Used Marketing cloud builder insights including web and mobile analytics, contact behavior and administrator monitoring to set marketing goals and refine customer experience. • Conducted weekly reviews for all marketing campaigns to ensure they were running as expected and to convey any issues or concern to be resolved to the management. • Created tabular, summary, matrix and joined Salesforce reports defining different types of data according to the requirement or to solve a particular query. • Worked with Marketing managers and converted their strategies into implementations using Marketing Cloud and exact target by designing mobile responsive e-mail mockups, integrated into sales Marketing Cloud
Responsibilities: • Worked extensively on accounts, contacts, leads, opportunities, activities, other standard objects and customized objects for additional fields, layouts, record types, and validation rules. • Monitored automations in Automation Studio and was responsible for enhancing the systems by implementing data retention methods. Built high level data flows to meet business requirements. • Used Marketing cloud studios including Email, mobile, Social, Advertising, web and Automation to build email, monitor and create SMS, schedule social media activities and take advantage of real-time engagement, manage web experiences, organize Cloud pages. • Integrated Salesforce automation capabilities across platform, and steam, and app exchange to deliver efficient end to end workflow platform using Omni studio Salesforce my providing efficient, accurate, and personal interactions with the client. • Helped in developing strategy and road maps for e-mail marketing programs to drive acquisition, customer retention, customer growth, and demand generation to achieve quantifiable revenue goals. • Customized the Salesforce user interface with framework consisting a tag-based markup language to build Wizards and other multi step processes and created a custom flow control through an application. • Used Path Optimizer test activity in Journey builder to test numerous variations of journey path and determined which path is performing best and used Wait Activities to manage timings of messages by holding the customers between activities for a specified amount of time before moving on to the next activity. • Created an advertising audience and an advertising campaign to extend the reach of marketing keeping the targeted clients in mind, updated a marketing cloud contact record in journey builder and used Sitecore connect of SFMC activity to send contact status for from marketing cloud to Sitecore as a contact goes through a journey.
• Worked with the Architecture team to create the Architecture Frame work for conversation, and contributed in creating Data management Plan for managing the Lifecycle of the data (SDLC). • Created Use Cases using UML and managed the entire functional requirements life cycle, using Rational Unified Process and Rational Rose. • Responsible for preparing the Software Requirement Specifications (SRS) document, Functional Specification Document (FSD) specifying the functionalities, constraints, and objectives of the project and creation of Process Work Flows and Functional Specifications. • Created flowchart, organizational for collaboration using MS Visio, to convert text and tables of the project in more adaptable visual diagrams. • Worked with the team to develop a Web-Based program for managing different clients across the world. Managed client expectations on all project deliverables and requirements, while working with cross-functional teams. • Managed User acceptance testing (UAT) and System testing by designing Test cases, Test Scripts to test the functionality of the project, and creating Test Plan specifying the objectives and specific areas of the program to be tested. • Generated various reports for user verification like Cross Tab Reports and Sub Reports, various charts and graphs like Bar chart, line graphs, and Pie charts by using Crystal Reports and exported reports into formats like PDF, HTML, Excel, Word and RTF.