Singapore
10+ years of experience across tech, public sector, and retail, with deep expertise in business development, P&L management, and digital transformation. Proven track record in launching and scaling new business units, driving double-digit revenue growth, and leading high-impact strategic initiatives.
- Spearheaded the launch of the world’s first Vivino retail shop in Singapore, leading commercial strategy, retail innovation, and customer engagement. - Built partnerships with global wine brands, corporate institutions, and F&B players to expand reach and drive revenue. - Developed GTM strategies combining retail, events, and digital marketing to boost adoption and loyalty. - Led cross-functional teams to deliver new initiatives, from retail innovation to partnership activations. - Established KPIs, dashboards, and reporting processes to monitor performance
- Led strategic expansion of Grab's cloud kitchen business in Singapore, and launching virtual brand models to improve unit economics. - Developed expansion strategies and demand generation tactics - Designed new virtual brand models to improve unit economics and portfolio profitability. - Oversaw cross-functional pilots and strategic partnerships, including Ready-to-Cook (RTC) verticals. - Built internal dashboards and forecasting tools to monitor market trends and operational effectiveness.
- Designed the GTM strategy for GrabMart; launched GrabHubs and GrabSupermarket Singapore - Drove initiatives in online groceries and alcohol categories - Collaborated across commercial, ops, and product teams to shape service models and category management strategies. - Drove category-level insights and online grocery initiatives in Singapore.
- Co-led a team of 5 focused on acquisition and marketing to rental car drivers at Lion City Rentals, building a pipeline of drivers to integrate with Uber’s driver supply. - Launched Uber Commute (similar to GrabHitch), onboarding 1,000+ drivers in the first week. - Optimized vehicle deployment and performance tracking via dashboard tools and cross-team coordination.
- Developed national land and housing policies on topics like en-bloc sales and lease decay. - Worked across agencies to align on long-term urban planning and infrastructure redevelopment. - Led stakeholder engagement with senior government officials and planning boards.