Singapore
I’m usually the one behind the scenes, shaping bold ideas, navigating tight timelines, and bringing complex productions to life. As an experiential producer, I work across large-scale events, brand activations, exhibitions, and conferences, translating creative concepts into immersive experiences that connect people, brands, and ideas. My work spans international conferences, experiential marketing campaigns, interactive exhibitions, and high-profile live events across sectors such as AI, science, youth engagement, sustainability, and social impact. I enjoy working at the intersection of creativity and execution, aligning strategy, production, and storytelling to deliver experiences that resonate with audiences. Along the way, I’ve collaborated with global brands, tourism organisations, and government agencies across Singapore to produce engagements that drive meaningful participation and real-world impact. My toolkit: 🔑 Experiential production & project delivery 🔑 Creative concept development 🔑 Stakeholder & partner management 🔑 Consumer engagement design 🔑 Strategic collaborations Always curious about new formats, new audiences, and new ways to bring stories to life through experiences. Always open to collaborating on the next idea worth building.
Manage the end-to-end delivery of live, hybrid and experiential events from pitch to execution, partnering with clients, cross-functional teams and vendors to transform concepts into seamless event experiences. Drive project planning, production strategy and stakeholder alignment while balancing creative vision, operational feasibility, budgets and timelines.
Pitching and grinding on the next impact-driven project. Securing $2.2 million revenue annually across WOG government contracts and private sectors. 2026: • NYC University Leaders Dialogue • NYC What Kueh Are You Campaign [Offline] • Singapore-International Physiotherapy Congress 2026 • CSA Be Cyber Safe Roadshows 2026/2027 • Baby Bliss Roadshows 2026/2027 2025: • Motion Ventures: Networking Night • Ory APAC-US Conference 2025 • National Youth Council SG Youth Plan Offline Engagement Campaign 2025 [Mega Roadshows, Vending Machine Activations, Partner/IHLs Pop-ups] • IvyCamps USA: Spring Edition [Abu Dhabi Programme] • AIC General Practitioner Townhall 2025 • Alcon Plant Grand Opening Launch Ceremony 2025 • People’s Association Youth Movement Dialogue @ New Bahru • ASEAN Ministerial Meeting 2025 (NHB) • Legacy Planning Marquee 2025 • Trip.com NATAS Fair • Baby Bliss Roadshow 2025/2026 2024: • The Asia Gala - Purist Group x JJ Lin • Car-Free Sunday 2024 • National Pre-Planning Campaign Roadshows (LPA, ACP) 2024 • Early Childhood Celebrations 2024 • Pyxis X-Tron Vessel Launch • Start Small Dream Big 10th Anniversary • Singapore Food Agency Exhibition 2024 • Medisun MENA Desalination Conference [Abu Dhabi; Bali] • IvyCamps USA (Abu Dhabi to Singapore) 2024 • Singapore-International Physiotherapist Congress 2024 • Trip.com Travel To Fly Campaign (Physical) Projects: • Untame 2022 (Science Centre Fest) • Singapore AIDS Conference 2022 • Singapore Prison Corporate Advanced Conference and Exhibition 2023 • SportSG The Golden Age of Sport Exhibition (in conjunction with Singapore Heritage Fest 2023) • JTC Go Green @ one-north Campaign 2023 • National Pre-Planning Campaign Roadshows (LPA, ACP) 2023 • Early Childhood Conference and Exhibition 2023 • Singapore-International Physiotherapy Congress 2024
Agency for the next gen - Integrated marketing agency with deep capabilities in youths. Managing accounts under the National Youth Council: ▪︎ Youth Corps Singapore ▪︎ Somerset Belt Work includes: ▪︎ Copywriting ▪︎ Media Buying ▪︎ Strategic Partnerships ▪︎ Media Pitching ▪︎ Video Production (Conceptualisation) ▪︎ Onsite Branding Management
▪︎ IP events conceptualisation ▪︎ Collaboration between agencies for events. ▪︎ Conceptualisation and budgeting for virtual, physical, hybrid MICE events, including campaign runs and various initiatives. Projects: ▪︎ TikTok: The Stage Marketing Summit ▪︎ Korea Tourism Organisation #GoGetKorea2020! Campaign ▪︎ Singapore-International Physiotherapist Congress 2021 ▪︎ NEA HawkerFest Hawker Hunt (UNESCO Cultural Heritage - Singapore Hawker Culture) ▪︎ National Youth Council In-Dialogue Hybrid 2021 ▪︎ Ministry of Social and Family Services - Nursery Rhyme Campaign Outreach 2021 ▪︎ Ministry of Social and Family Services - Card Games Conceptualisation and Outreach (Pri and Sec Sch) 2021/2022 ▪︎ Ministry of Social and Family Services - Pre-school Education Kit Outreach 2021/2022 ▪︎ National Youth Council Fireflies 2021 ▪︎ National Youth Council Our Singapore Leadership Programme 2021 ▪︎ NCSS Community Compatability Trust Donor Programme 2021
Projects [2020] ▪︎ SPARK Award Ceremony [ECDA] ▪︎ Future Economy Conference and Exhibition [Singapore Business Federation] ▪︎ People's Association We Care Dialogue [Hybrid] ▪︎ Early Childhood Conference and Exhibition 2018, 2019 Overall organising and turnkey management of conference, workshops, SPARK Award Ceremony & Opening Launch, Start Small Dream Big Finale and ECDA Awards. Managed up to 1,600 conference delegates in 2017, 1,200 for 2018 and 1,600 for 2019. Seeing more than 3,000 attendees for Start Small Dream Big Finale & 1,200 attendees for SPARK ceremony Over 100 Pre-conference learning journeys and Concurrent conference workshops ▪︎ Institute of Mental Health: 9th International Conference – Together Against Stigma 2019 Event management for over 500 international participants and conference with 6 parallel tracks. Custom-built registration system and website, penetration tested for enhanced data security. Automated reporting of attendance data for all parallel tracks. Onsite air-printing of delegate badges, for a seamless registration process. Liaison with exhibitors, sponsors as well as conceptualising of closing ceremony. ▪︎ 15th to 21st Asia Pacific Programme for Senior Military Officers Managed over 60 high level delegates from 30 countries across span of 7 full Programme days. Includes hotel booking, flights & airport transfers arrangements, external venue liaison etc. Some of the other projects involved include: ▪︎ A*STAR SME Day 2019 ▪︎ BlockLive Asia (as Co-organizer) 2019 ▪︎ CPF Student Outreach Programme 2019 ▪︎ 11th Research Innovation Enterprise Council Meeting 2019 ▪︎ SportSG Inclusive Sports Festival 2019 ▪︎ National Youth Corps Summit Volunteers Appreciation Ceremony 2019 ▪︎ GovTech Public Service Transformation Conference 2019 ▪︎Singapore AIDS Conference 2018 ▪︎ Applied Learning Conference 2018 ▪︎ Singapore-International Physiotherapist Conference 2018 ▪︎ Singapore Youth Festival 2018
▪︎ Early Childhood Conference 2017 ▪︎ National-Occupational Therapist Conference 2017
First Ripple (incubated by First Wave Agency) is a sales accelerator helping international tech start-ups move into the Philippines by guaranteeing curated business meetings with key decision-makers of their target market and accelerating the deal-making process. Setting up of sales pipeline, curation of website content, operationalisation of workflow and client pitching.