Singapore, Singapore
Manage social media channels, engaging with audiences, responding to inquiries, and analysing performance metrics to improve reach and engagement. Plan, create, and execute marketing campaigns and engaging activities to grow brand awareness among B2C and foster community connections. Collaborate with graphic designers and creative teams to develop marketing collateral, including visuals, videos, and written content, ensuring alignment with brand messaging and visual identity. Support content production and brand photo shoots, including planning, coordination, and execution, to strengthen brand storytelling. Maintain and update marketing and PR calendars, ensuring timely execution of campaigns, events, and public relations initiatives. Coordinate and execute PR drops, marketing campaigns, and events, liaising with vendors, event organisers, and internal teams to ensure smooth operations and effective brand representation. Assist in planning and coordinating trade events, exhibitions, and promotional activities for Malaysia and Indonesia to enhance brand presence and client engagement. Track, analyse, and report on the performance of marketing campaigns, social media activities, and PR initiatives, providing data-driven insights and recommendations for continuous improvement. Contribute creative ideas for campaigns and events to rejuvenate brand presence and strengthen audience engagement. Continuously engage with clients and stakeholders through various channels, including physical events, to maintain strong relationships and enhance satisfaction.
Planned and executed regional training workshops to enhance market knowledge and brand consistency. Conducted market research and assessed competitive landscapes, including pricing, product launches, and events, to inform regional strategy. Collaborated with internal and external stakeholders, including cross-functional teams, headquarters, 16 regional markets, and retailers, to develop and implement Regional Marketing Plans in alignment with brand guidelines. Supported consolidation of local markets’ Marketing Plans and post-mortem reports to identify key learnings and optimize future campaigns. Conducted competitive research specifically for the China market to guide strategic decisions. Managed influencer collaborations across regional markets in coordination with headquarters to strengthen brand visibility and engagement. Utilised DMR platform to retrieve and analyze editorial data, supporting informed marketing and content decisions.
Achieved a 185.7% increase in TikTok followers, growing the channel from 3,500 to 10,000 through strategic content planning and execution. Managed Instagram and Telegram channels, consistently engaging with audiences to maintain and strengthen brand presence. Developed and implemented a content calendar to ensure consistent, relevant, and engaging posts across multiple social media platforms. Conducted comprehensive performance analysis on TikTok, identifying opportunities for optimization and growth. Collaborated with team members to produce high-quality, engaging video and social media content. Managed webinar publicity, promoting events effectively and driving participant engagement.
Initiated a series of interactive IG content, leveraging the latest marketing strategies to increase brand awareness. Developed and executed new social media campaigns to engage the target audience and effectively promote brand messaging. Administered budget tracking for social media initiatives. Crafted compelling copy for social media posts and designed marketing collaterals, ensuring brand consistency and engaging visuals. Collaborated with Key Opinion Leaders (KOLs) to create influential content, enhancing promotional campaign awareness. Provided prompt and professional customer service by responding promptly to daily social media direct messages and comments. Worked collaboratively with cross-functional teams to meet business goals and Key Performance Indicators (KPIs) for product marketing, activities, and promotions. Offered necessary support during events, ensuring seamless execution and alignment with business objectives.
Developed filing and tracking system for all departments (e.g., invoices, contracts, purchase order, circulars, and office expenses) Facilitate and scheduling of all meetings with clients, internal stakeholders, and contractors. Training of new administrative assistant in administrative duties and interaction skills in handling potential clients and vendors. Administered in procurement of new office equipment and furniture.