Tan Boon Han

Business Development | Automotive Aftermarket | Distributor & Channel Growth | Commercial Strategy | Bosch

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About

I am a business development professional in the automotive aftermarket industry, currently with Bosch. My experience focuses on developing distributor networks, strengthening channel partnerships, and driving commercial growth across competitive markets. I work closely with partners and internal teams to expand market coverage, execute sales initiatives, and support long-term revenue growth. I am particularly interested in opportunities within global multinational companies where I can contribute to market expansion, key account growth, and long-term commercial strategy. Open to discussions related to: • Key Account Management • Commercial Strategy • Business Development Leadership • Automotive & Mobility sectors

Experience

  • Business Development Specialist at Bosch
    Sep 2021 - Present · 4 yrs 10 mos

    - Manage commercial relationships with distributor partners to drive revenue growth and achieve regional sales targets. - Analyzed historical performance data to identify a dormant distributor account, implementing a recovery strategy that expanded product line penetration from 20% to 80%. - Oversee an annual sales portfolio ranging from MYR 12.8M to MYR 20M, contributing to a department revenue base growing from MYR 130M to MYR 169M. - Develop and execute joint sales and promotional strategies to expand product distribution and market coverage. - Collaborate with sales leadership and marketing teams to implement campaigns and evaluate ROI.

  • Technical Sales Executive at Alvimedica Malaysia Sdn. Bhd.
    Jul 2020 - Sep 2021 · 1 yr 3 mos

    - Managed hospital sales across Malaysia specializing in interventional cardiology and endovascular products. - Developed strong relationships with healthcare professionals to drive product adoption. - Executed marketing initiatives and field sales activities to support national sales targets. - Participated in international trade exhibitions and coordinated vendor activities.

  • Product Sales Specialist at Sutra Medi-Environ Sdn. Bhd.
    Nov 2016 - Jul 2020 · 3 yrs 9 mos

    - Managed sales of medical products to hospitals and healthcare professionals. - Conducted product presentations and technical demonstrations. - Negotiated contracts and developed new business opportunities. - Monitored market trends and competitor activities.

  • Account Manager at JobStreet Malaysia
    Sep 2016 - Nov 2016 · 3 mos

    - Managed inbound and outbound sales calls supporting Singapore accounts. - Achieved 97% customer satisfaction rating through high service standards.

  • Customer Service Consultant at Cycle & Carriage Bintang Berhad
    Sep 2014 - Aug 2016 · 2 yrs

    - Served as the primary liaison between customers and workshop technicians, managing service consultations and repair recommendations. - Managed 20–30 service customers daily while coordinating workshop scheduling. - Promoted aftersales products and service packages by explaining technical solutions and value to customers. - Coordinated with internal teams to ensure smooth order fulfillment and customer satisfaction.