Israel
I’ve always been driven by challenges, my own and those of the people I design and build for. I began as an industrial designer, creating products for people with special needs, an experience that showed me how great products can transform lives. During my time in New York, I shifted from physical to digital, applying my execution skills to the fast-moving world of software. Today, I lead product teams shaping how SMBs build and grow successful businesses online. By combining AI, data, and user research, I create products that don’t just work, they scale, perform, and empower. My expertise spans product management, UX, product strategy, market analysis, and team leadership—always with the goal of turning insights into products that help users succeed.
The leading Cross-Channel eCommerce Market Intelligence Platform • Increased average time spent on site by 250%, conversion from trial to customer by 50%, and reduced churn by 60%, by recognizing users' pain points, understanding their needs, testing the solution, and iterating until reaching the required goal. • Led a product & development team of two product managers and 4 developers. • Worked directly with the CEO to define KPIs and directed the team to achieve them. • Guiding the team in a transition from SAAS B2C platform to a B2B enterprise solution, currently servicing leading marketplaces such as Google and Facebook, and data companies such as Nielsen. • Ownership of company product goals, milestones, sprint management, delivery, and reporting.
Comprehensive B2C eCommerce platform. • Saw through products' full life cycle from idea to production, through requirements, design, and development. Websites traffic of approx one million users per day. • Improved live products by researching, testing, and analyzing users' behavior. Working closely with BI R&D and Data teams. • Initiated usability testing practice that was later used in our standard feature development process.
IOT device that transforms ordinary crutches into a health monitoring system. • Conducted advanced market research for our-go-to market strategy. • Defined the product road map and was involved in planning the overall business strategy. • Led a team of designers and developers, researching user needs and turning them into easy-to-use flows.
Design studio specializing in product development for international companies. www.karimrashid.com/ • Collaborated on the creation of Karim's new website working alongside graphic designers and developers. • Was part of the team working on an operation system for a new high-end Smartphone by Sirin.