Miami, Florida, United States
Senior product marketing manager who has a strong background in marketing management, product management, project management and strategic planning across the financial services and tech industry. Excels at seeing the big picture, identifying opportunities and managing initiatives. Plays a critical role within an organization by providing collaboration, motivation and direction across teams in diverse and high growth environments. Experience spans brokerage, insurance, banking, higher education, and technology.
• Lead product evangelist, creating positioning , messaging, packing & promotion of invoice and procurement solutions to market. • Determines market fit, product strategy and continuously delivers from thought to market recognition. • Turning decisions (messaging, sales collateral, etc.) into action by thinking logically and defining outcomes to get to the end result.
Responsible for the design, implementation, and deployment of cross sell marketing campaigns. • Senior marketing and brand strategist for a portfolio of B2C clients. • Orchestrated demand generation marketing activities across Digital and Direct Mail channels. Generating $1M portfolio wide annual revenue stream. • Drove brand strategy and awareness in both online and offline campaigns. • Recommend strategies to key decision makers to both improve customer retention and identify cross-sell opportunities.