Minneapolis, Minnesota, United States
I am a Marketing consultant who works with organizations involved in market introduction of new medical devices defining commercialization approaches and product launch plans. I ensure an organization has a strong strategic plan, executable marketing plan, relevant value proposition with a path to product commercialization. I make a difference for organizations by identifying customers unmet needs and translating into innovative new products. I do this by partnering with health care providers and using my engineering background, working collaboratively with R&D to develop well defined customer requirements. I am working with numerous start-up companies as consultant, founder, marketing leader or mentor, defining product concept and a commercialization approach. Recent projects have been with the University of Minnesota Office of Technology Commercialization, gBeta Med Tech and other gBeta consortiums and National Institute of Health. My areas of expertise and experience include: • Global Product Marketing • Commercial Plans • Competitive Assessments • Market Modeling • Portfolio Management • Product Roadmaps • Startup Companies • Market Access • Talent Development • Medical Devices • Product Launch • Program Management, PMP • Product Development • Product Lifecycle & Rationalization • Strategic Planning • Operational Planning • Upstream Marketing • Downstream Marketing • Sales Partnerships As a marketing leader, I work collaboratively, leading and inspiring cross-functional partners to execute. As a direct manager I have coached early career marketers into high performing product managers, creating teams who consistently achieve organizational goals.
• Providing insight into the product definition and launch of new medical devices. • Developing commercialization plans turning product concepts into revenue generating approaches. • Fractional Launch Manager engaging with launch teams to drive launch execution and ensure launch plan delivers against goals and objectives for successful on time go-to-market execution. • Creating and managing commercialization plans and external resources to implement these plans. • Market modeling based on prevalence & incidence, defining market size, share, pricing and growth rates. • Supporting MN SBIR - writing commercialization plans for NIH, EPA and DOE • TABA market access and commercialization plans and assessments for National Institute of Health. • Member Business Advisory Group, University of Minnesota Office of Technology Commercialization. • Mentor for gBeta Accelerator programs.
Commercial Lead. We are a medical device company focused on developing Intelligent Cerebrovascular PacingTM as a first-in-class technology aimed at improving brain health with bioelectronic solutions that enhance glymphatic system function.
Product market launch of cardiovascular / ICU system
Developed a respiratory isolation hood for use in treating in hospital COVID patients. Established company, lead engineering team, developed manufacturing capabilities, created pitch decks. Licensed technology from the University of Minnesota. Lead regulatory process and received FDA Emergency Use Authorization.
Responsible for delivering global product marketing strategies, profitable growth, competitive analysis and new product introductions for $200M Cardiopulmonary Perfusion, ECLS and Blood Management product portfolio, leading a team of 10.
Led global upstream and downstream marketing efforts. Responsible for establishing product portfolio strategy, marketing communication plans, convention strategy, customer education, global marketing, sales collaboration and training. Created detailed portfolio and life cycle management plans. Developed and implemented plan for cadence of new perfusion and ECMO product introductions and portfolio optimization.
Product marketing in the Cardiovascular business unit for the cardiopulmonary product line. Develop and implement marketing strategies, including defining customer requirements, preparing business plans, and creating sales tools. Launch manager for multi-year, world-wide introduction of next generation oxygenation system. Managed $100M cardiopulmonary perfusion product line. Developed and implemented marketing strategies, including defining customer requirements, preparing business plans, creating sales tools and leading sales training. Led launch for multi-year, world-wide introduction of next generation oxygenation system. Represented customer needs and usability features on product development core team.