Vienna, Vienna, Austria
- Leading B2B SaaS marketing efforts across DACH and international markets, focusing on customer acquisition and lifecycle marketing - Developing integrated go-to-market strategies to support product launches and upsell initiatives - Driving content marketing and lead nurturing through CRM and automation platforms (Salesforce) - Partnering with product and sales teams to align messaging with value propositions and customer needs - Managing the marketing budget for campaigns and initiatives, ensuring efficient use of resources and maximizing ROI. - Managing campaign performance through analytics dashboards and iterating based on data-driven insights
- Strategy Execution: Implementing and adapting the marketing strategy in alignment with the broader goals set by the Member of the Board. - Campaign Management: Planning and overseeing marketing campaigns, ensuring they effectively support the strategic reorientation of the brand. - Content Development: Supervising the creation of marketing content across various channels to ensure it maintains a consistent brand voice and message. - Data Analysis: Monitoring and analyzing marketing performance data to optimize strategies and report on effectiveness to stakeholders. - Budget Oversight: Managing the marketing budget for campaigns and initiatives, ensuring efficient use of resources and maximizing ROI. - Cross-Functional Collaboration: Working with other departments (e.g., sales, product development) to ensure marketing strategies are integrated and support overall company objectives.
- Leading the development of all marketing plans - Ensuring the implementation of effective marketing strategies - Focusing on growing audiences and the uptake for products and services - Reviewing and reporting on all areas of the marketing strategies and its implementation - Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies - Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI) - Overseeing social media planning and execution - Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales - Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts - Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation - Efficiently managing annual marketing budgets - Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team
In my role as Marketing Professional, I am responsible for the optimal positioning and branding of Interxion Austria. This includes tasks such as: - Integrated campaign management and analysis - Supporting of sales pipeline creation - Digital strategy development (SEO, SEA, SMO) and execution with a ROI approach - Brand development and awareness with PR, advertising and content development - Support sales initiatives by producing market intelligence and marketing materials - Managing company presence on IT tradeshows and customer/partner events' program
- Content creation - Social media (LinkedIn, Twitter & XING) - Digital campaigns and channels - Handling of digital marketing tools (Pardot, SalesForce, Albacross, Cyance, Khoros etc.) - Focused lead generation to improve marketing / sales processes - AdWords / SEO - Events