Manchester, England, United Kingdom
B2B SaaS marketing leader with 10 years’ experience developing go-to-market strategies that connect marketing investment to pipeline, revenue and business growth. Experienced across UK&I, EMEA and global markets, with expertise spanning field marketing, GTM strategy, segment marketing, product marketing and partner ecosystems. Operate across strategy and execution, leading complex programmes, teams and cross-functional initiatives within global, matrixed organisations. Specialist in aligning Marketing, Sales and Product around commercial priorities — translating business objectives into scalable GTM programmes that support customer acquisition, market adoption and revenue growth. Career experience includes building and optimising field marketing strategies, developing segment-led approaches, launching enterprise acquisition programmes and creating partner-led growth initiatives across SaaS and technology environments. Earlier experience within innovation-led programmes focused on emerging technologies strengthened my ability to communicate complex propositions, align diverse stakeholder groups and support adoption of new solutions. Known for bringing structure, accountability and data-driven decision making to marketing functions, with a focus on improving performance, attribution and commercial impact. Experienced partner to Sales leadership, country managers, product teams and external ecosystems, working across regions to align stakeholders, improve execution and create repeatable approaches to growth. Chartered Marketer (ACIM) | CIM Level 7 Marketing Leadership Programme
Lead global go-to-market, product marketing and partner marketing initiatives within a B2B SaaS organisation, aligning product strategy, commercial priorities and market activation across global teams. Key focus areas: • Developing GTM strategy, positioning and messaging for priority products and solutions • Creating partner-led growth initiatives across technology and channel ecosystems • Delivering integrated campaigns across ABM, digital, content and partner channels • Partnering with Sales, Product and regional teams to align marketing activity with commercial objectives • Influencing global marketing strategy within a complex, matrixed organisation
Delivered UK&I marketing programmes aligned to global GTM strategy, supporting demand generation, customer engagement and sales growth within a B2B SaaS environment. Key focus areas: • Executed integrated marketing campaigns across digital, field and partner channels • Supported pipeline generation through targeted campaigns, lead nurturing and sales-aligned activity • Improved campaign performance through segmentation, reporting and data-led optimisation • Supported marketing operations improvements across CRM, reporting and campaign processes • Collaborated with Sales and regional stakeholders to deliver customer and market engagement programmes
General store maintenance such as ensuring stock was replenished who necessary alongside working on the till and offering extensive customer service. Here was where I developed my negotiation and persuasion skill; in order to meet our targets we have to persuade customers to open accounts in order to gain repeat custom. Not only do we have a specific target as a store but we also have individual targets. Last business year (2015/16) I was successfully identified as the top account opener in the area.
Supported communications, stakeholder engagement and dissemination activity across UK Government and EU-funded innovation programmes focused on smart mobility and transport decarbonisation. • Produced reporting and communications materials for government, industry and innovation stakeholders • Supported engagement across multi-partner consortia delivering emerging technology initiatives • Translated complex technical programmes into accessible insights to support technology adoption
Supported delivery of a flagship government-backed smart mobility innovation event focused on the transition to low-carbon transport technologies, including electric, hydrogen and hybrid solutions. Key focus areas: • Supported delivery of an industry event attracting 4,000+ attendees across government, industry and innovation stakeholders • Assisted with event coordination, stakeholder engagement and programme delivery • Gained early exposure to emerging transport technologies and the ecosystem supporting their adoption
Led the UK&I marketing function, managing a team and owning regional marketing strategy, demand generation and commercial programmes within a global SaaS organisation. Key focus areas: • Managed and developed a marketing team while delivering UK&I growth initiatives aligned to business priorities • Built stronger Sales and Marketing alignment around pipeline creation, opportunity progression and commercial outcomes • Transformed flagship marketing programmes into measurable GTM initiatives with improved attribution and performance visibility • Developed partner marketing activity and regional growth programmes to support customer acquisition • Owned marketing operations, reporting and optimisation through Salesforce and Marketing Cloud
Owned EMEA segment marketing strategy across priority industries, aligning global marketing direction with regional sales objectives and growth priorities. Key focus areas: • Developed segment-led GTM strategies across Transport & Logistics, Utilities, Construction and Field Services • Built scalable segment playbooks to improve regional execution and market alignment • Delivered targeted field marketing programmes supporting pipeline growth and enterprise acquisition • Partnered with Sales leadership and country teams to align marketing activity with commercial priorities • Managed performance reporting and optimisation through Salesforce, Marketing Cloud and Power BI