Greater London, England, United Kingdom
A versatile, creative and well-networked individual with over 10 years worth of unique experience in celebrity and artist liaison. Combines academic training in art & design with hands-on experience in the logistics of music touring and live production, offering clients across the music, entertainment and sports sectors a bespoke service.
Working with music artists to help evolve their brand identities through personal style and self-expression. Working alongside management teams to fulfil creative briefs, proactive at introducing artists to new designers and initiating collaborations. Responsible for pulling options from designers, assisting with fittings, dressing and on-site standby for red carpet, screen and stage. - 2019: Girl music video (Rak-Su) | La Bomba music video (Rak-Su) | Rotate music video (Rak-Su) | Yours or Mine music video (Rak-Su) | The Scenic Route Tour (Rak-Su) | All The Hits Tour (Olly Murs Band) | Summer Festivals 2019 (Black Eyed Peas) | The Voice series 8 & The Voice Kids series 3 (will.i.am) - 2018: Kiss Haunted House (Rak-Su) | Capital's Jingle Bell Ball (Rak- Su) | Holidays Are Coming Campaign (Coca-Cola x Rak-Su)
Hands-on in coordinating BEP's schedule for international high-profile events including UEFA Champions League Final (Cardiff), F1 Baku City Circuit (Azerbaijan), Summer Sonic Festival (Japan), CES (Las Vegas) and i.am.angel Foundation Gala, (Los Angeles). Working in perfect sync with the Tour Manager, to anticipate and fulfil needs before they arise. Responsibe for advancing ahead of BEP's arrival to ensure riders are fulfilled, personal preferences prearranged and to determine best routes for smooth and efficient movement of principles. Instrumental in leveraging BEP's international success for i.am+'s gain.
Working with international creative agencies to assist in the design, install and delivery of immersive campaigns and experiential events for celebrity clients 2019: Anthony Joshua x Beats ‘No Distractions’ Campaign – an integral part of the art department tasked with sourcing all equipment and props for the creative set-up. Responsible also for the logistics of delivering equipment to set for use, managing inventory and coordinating the returns. BTS ‘Speak Yourself World Tour’ pop-up merchandise store UK & France – working as an on-the-ground creative liaison between US based experiential agency and Asia based client. Responsible for on-site installation operations with team of art department hands, assisting with the international logistics of shipping the build between countries. Zoella x Colourpop Cosmetics UK launch event – responsible for carrying out advance walk-through of location and liaising with US based experiential agency. Working alongside event producer to coordinate and install design elements, handling VIP guestlist and ensure the smooth running of the event. 2018: Celebs Go Dating series 5 & 6 2018/9 – working as one with the art director to design and install the set. Tasked with sourcing, buying and making items of furniture as well as heading up a team of art department to dress the smalls for screen. Adaptable working alongside camera and lighting teams to ensure the best possible visual would be achieved. The set was carried through for a second series.
Responsible for delivering clear communications and marketing strategies from distribution chain to retail partners globally. Overseeing a global roll-out of 'Buttons', whist engaging locally appropriate PR agencies to maximise launch efforts in each region. Working with each partner on overall solution strategy, facilitating indirect sales growth with marketing programs, events and training.
Conducted and coordinated training roadshows with will.i.am throughout the UK and remain the central train-the-trainer expert responsible for team of 60+ outlets throughout the UK. Expertise in bringing products to market and socialising the experience. Team lead in coordinating high-profile launch events culminating with 2 sold out events at The Royal Albert Hall for 10,000+ guests including high profile celebrity attendees.
Joined the company as employee #8 globally & UK full time employee #1 (now team of 150+). Managed team of 10 at 1st retail concession in Selfridges. Expanded to manage team of 60+ at various outlets across the UK. Helped develop identity of fashion/tech start up into connected lifestyle brand of today. Involved in B2B & B2C strategy, outbound and evangelism marketing as well as product consultancy & events. I have been involved with i.am+ since its conception and take great pride in being its original employee in the U.K.