Bengaluru, Karnataka, India
With over 9 years in the realm of performance marketing, I've honed my skills as a seasoned marketer with a keen focus on creative strategy. For me, ads are more than just visuals – they're powerful narratives. I believe that the true essence of a brand can be communicated through captivating creative concepts. Throughout my dynamic career, I've had the privilege to work across a multitude of industries. From F&B to personal care, apparel to Supplements, jewellery and even lead generation, I've gained invaluable insights that have fueled my creativity and innovation. My approach to creative strategy is rooted in data-driven insights. I meticulously analyze metrics like hook rate, hold rate, thumb-stopping rate, video retention rate, and more to craft compelling narratives that resonate with audiences and drive results. Let's connect and explore how I can help you with creative strategy and performance marketing for your brand. Shoot me a DM or email me at [email protected]
-Responsible for establishing a relationship with clients, understanding their digital requirements, conducting market research and auditing new client accounts as part of key pitches to domestic and international clients. - Devised media plans and building the right audience targeting, creatives and communication strategy for a diverse client portfolio ( Food & Bev, Wellness, Beauty, Hospitality, Kids, Event ticket sales, lead generation) -Worked with a cross functional team (Content, Design, Tech) to establish growth strategies to support drop in revenue goals. -Analyzed data to monitor revenue performance and uncover areas for improvement.
Part of the audience acquisition team, acquiring readership for Forbes magazine (USA) through various content marketing and social platforms, creating forecast reports and managing yield. -Managed $1MM+ monthly budgets for editorial on native, social and search platforms. -Identified and strategized with new publisher networks. -Oversaw existing partnerships with various publisher networks for performance and identified points of improvement. -Optimized bids & budgets for publishers on on Native advertising platforms. (Outbrain, Taboola, RevContent) -Developed editorial calendar and ensured content team is in sync. -Compiled campaign learnings and prepared wrap reports to provide insights on past performance and recommendations for future activity. -Ran new A/B tests regularly to find new ways to optimize revenue, implement proven tactics as best practices. -Assisted tech team to successfully automate marketing strategies. -Assisted with optimizing programmatic platforms for maximum revenue generation.
-QA and curate Forbes content for digital campaign promotion. Streamlined processes for content management. -Track, measure and analyze the performance of campaigns on content marketing platforms. -Made campaign optimizations and revisions for various publishers networks. -Became the 4th largest advertiser on MSN -Identified key trends to boost campaign performance on native ad platforms. -Monitored campaign performance and delivery goals, escalate delivery issues when necessary and provide suggestion for optimization to meet internal KPI's. -Worked with the UI/UX team to build better content layouts to increase page views & reduce churn rate.
End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. - Execution of Search Engine Optimization (Google AdWords) on a continuous basis. - Execution of Social Media Marketing campaigns. - Creation and execution of Email based marketing campaigns. - Continuous review and active management of website and other online assets. - Traditional marketing- negotiating with publishing house for newspaper media buying. - Preparing monthly reports for all clients. - Preparing pitch presentations for new clients which included research and market study. - SMS marketing - Meeting assigned clients to discuss monthly review activity - Youtube Marketing for automotive dealerships