Israel
With 10+ years across B2B SaaS (cybersecurity, AI/ML, eCommerce), I’ve led cross-functional initiatives spanning customer facing platforms, internal tools, GTM enablement, onboarding systems, and AI-powered workflows. My strength is sitting at the intersection of Product, Ops, and GTM - translating complex needs into scalable processes, data infrastructure, and clear execution frameworks.
* Led internal and customer-facing platforms focused on scale, data visibility, and operational enablement. * Built and operationalized cross-functional workflows (Sales, Product, Exec) using Salesforce & Tableau * Designed onboarding, rollout, and enablement processes supporting enterprise deal execution * Owned integrations and internal data foundations enabling analytics and decision-making * Improved release and delivery processes, increasing alignment and predictability across teams *Leveraged AI tools to accelerate documentation, workflows, and internal processes.
*Defined functional specs, user journeys, and mock-ups for AI/GenAI-powered email security features, driving adoption and product-market fit. *Partnered with Design, Data, Customer Success, Sales, and GTM teams to support smooth rollouts, enablement, and adoption globally. *Designed initiatives for MSPs, multi-tenant management, and partner-centric workflows. *Led pricing-related product enhancements and quoting tools. *Built cross-functional workflows across Product, R&D, Sales, Support, and CS, improving delivery speed, ownership clarity, and feedback loops.
*Managed the Business Applications team, overseeing cross-company initiatives, projects, and internal products. *Defined cross-company workflows and processes, created knowledge portals, documentation templates, and training materials. *Led the company’s Design System and front-end infrastructure project to enhance UI, streamline development, and improve user experience.
* Led Perimeter 81’s in-house SaaS data platform, providing customized tools and visibility to improve and simplify day-to-day work across the company. * Owned end-to-end product lifecycle: planning, requirements definition, backlog prioritization, development supervision, and successful delivery. * Wrote technical specifications including user flows, use cases, wireframes, integrations, and UX/UI mock-ups. * Built product roadmaps aligned with stakeholder needs and company vision; defined business and product goals. * Collected and analyzed product data to measure KPIs and drive informed decisions. * Performed A/B tests, user surveys, and usability tests to optimize features. * Collaborated with cross-functional teams (R&D, Product Design, Marketing, Customer Success, Support, Sales) to ensure alignment and smooth delivery. * Maintained ongoing communication with stakeholders and customers via newsletters, status updates, release notes, and feature updates. * Developed and shared knowledge with product users, including manuals, knowledge bases, and training sessions.
* Owned cloud and on-prem product features: defined PRDs/BRDs, flows, use cases, wireframes, and UX/UI mock-ups. * Managed end-to-end feature lifecycle: roadmaps, releases, backlog prioritization, and Agile implementation. * Led product analytics: defined KPIs, collected and analyzed user data, and provided insights for stakeholders. * Collaborated cross-functionally with Engineering, UX/UI, DevOps, Data Science, CS, Marketing, and Sales. * Owned documentation, release notes, and training materials. * Conducted market and competitor research to identify opportunities and drive product growth.