Takaharu Matsunami

Marketing Director, North Asia - Zscaler

Chiba, Japan

About

Strengths ・Expertise to drive effective GTM initiatives/actions based on customer journey ・Self-disciplined and organized - good skills in making a strategy and a plan ・Problem-solving approach by capturing the essence of things ・Team management in Marketing ・Own attribute of making energetic attempts for new fields.

Experience

  • North Asia Marketing Director at Zscaler
    Jan 2024 - Present · 2 yrs 7 mos

  • Marketing Director, Japan at Xactly Corp
    Jan 2022 - Jan 2024 · 2 yrs 1 mo

  • Head of Japan Marketing at Veeam Software
    Jun 2018 - Jan 2022 · 3 yrs 8 mos

    Head of Japan marketing/Inside sales team ・Field/Digital/Channel/Alliance marketing ・Public Relations, Localization ・Inside sales ・Team management

  • VMware (6 yrs 9 mos)
    • Sr. Analyst, Sales Strategy
      Nov 2016 - May 2018 · 1 yr 7 mos

      Build and manage mid-term business plan and product market strategy; - Collaboratively working with senior leadership members - Including intelligence based on market and competitive analysis - Assessing potential customer segmentation and targeting Manage business operations; - Setting appropriate business target - Checking sales performance based on KPI and planning the actions if necessary - Reviewing business results for earnings call

    • Marketing Manager, Customer Marketing
      Sep 2011 - Oct 2016 · 5 yrs 2 mos

      Drove strategic marketing programs for named accounts including: - Developed and implemented marketing strategy to suit to the accounts’ segmentation and the target influencer - Provided multi-layer marketing programs to focus segment accounts such as events, seminars, workshop, roundtable, executive tour etc. - Delivered the marketing campaigns to commercial segment accounts co-working with business partners, IT online media and 3rd parties ‣ Launched and run the “User Group” in Japan market Newly conceived, launched and run VMware’s end user community, called as VMware User Group, to improve customer loyalty involving internal collaborators ‣ Promoted Influence Marketing Developed internal consistent program of Influence Marketing and promoted it to deliver customer success evidence through various campaigns and activities

  • CA Technologies (6 yrs 5 mos)
    • Sr. Consultant
      Apr 2007 - Aug 2011 · 4 yrs 5 mos

      Solution Area: ITIL, Virtualization Management & Automation - Clarify and analyze customers’ needs, create proposals and make presentations - Speak in front of hundreds of people and develop product brochures/web contents as a part of marketing activities - Launch new service of cloud computing

    • Support Engineer
      Apr 2005 - Mar 2007 · 2 yrs

      Solution Area : ITIL - Supported products communicating with product development members and high level support engineers in foreign countries - Helped launching new support center in Australia