Greater Munich Metropolitan Area
Creative digital marketer with more than 20 years’ experience in technology and a proven ability to connect customers to products and brands. Unique ability to drive 360 degree international marketing strategies, anticipates and turns latest digital trends into result driven engaging customer experiences. Successful track record of working in multi-cultural environments, managing both people and agencies through collaborative approaches. Deep understanding of what it takes to create results driven marketing campaigns.
Overall media planning covering TV, Digital, Social, OOH, and SEM in 9 countries. Managed London based Media and SEM agencies. • Management of media agency network & integration with creative agencies. • Highly effective gaming campaign, trained Gaming influencers on Intel technology benefits for gamers. • Developed and presented innovative key media plans of high quality to HQ CxO stakeholders after having established regional media planning process. • Developed always on content strategy for native media, integrated with social media campaigns. • Implemented Media campaign in Egypt and Nigeria, targeted first time PC buyers.
Integrated online & offline B2B Communications, leveraging content experts to evangelize key topics (IoT, Cloud Computing, Work Place Transformation. • Drove 360 degree marketing approach across 10 countries. Integrating Digital & social, leveraging events as a communication platform. • Lead the development “Always on” B2B native media strategy and integrated with the social media strategy. • Drove an innovative multi-channel B2B campaign across 10 countries (Events, Social, SEM, Content amplification) • Developed CRM and newsletter strategy.
Responsible for the Intel Digital Marketing strategy in EMEA. Built cohesive strategy on creating engaging experiences for key target audiences. • Enabled link off to purchase through shop.intel.com in 11 countries. • Ensure multichannel integration. Managed EMEA Corporate media campaigns, targeting opinion leaders. • Managed EMEA migration to dynamic web publishing platform, defined tiered content approach for EMEA. Defined and drove EMEA requirements, ensured multi-culture aspects taken into consideration. • Lead shift from traditional to digital marketing, serving as the regional digital marketing expert.