Greater Florianopolis
Former marketing grad turned tech sales nerd. 🤓 I’ve spent the last 7+ years chasing big revenue goals and finding fun, creative ways to hit them, usually while breaking a few “standard” rules along the way. I kicked off my sales journey as an AE at RD Station, quickly climbing to the top with the most closed-won deals in my first year. That earned me a promotion to Account Manager, where I trained marketing agency teams and helped them build solid sales processes. Along the way, I became their go-to partner and helped close over $1.3M in ARR. Today, I’m leading with heart (and dashboards) as an SDR Manager at Chili Piper. After mastering outbound as a Senior SDR, I’m now focused on building high-performing teams, coaching new reps, and making sure we turn cold leads into spicy meetings. 🌶️ When I’m not talking sales, I’m somewhere near the ocean, a beach tennis racket in hand, soaking up the Brazilian sun. ☀️
As a Principal SDR, following two years as a top-performing SDR, my responsibilities include developing innovative cadences and prospecting strategies that drive Chili Piper's outreach efforts. I also play a crucial role in interviewing new SDR candidates and supporting their onboarding process, ensuring they integrate smoothly and effectively into the team. In addition to these tasks, I continue to excel in organizing and facilitating successful meetings.
In my current role, I thrive not only in exceeding sales quotas but also in actively engaging with exceptional leaders both within and outside the company to fuel my personal growth trajectory towards becoming a Sales Leader. I am deeply committed to leveraging my expertise to facilitate transformative experiences for others through sales. One of my proudest achievements has been my involvement as the creative mind and key leader in the SDR Landing Page Project. This initiative aimed to streamline the outbound meeting booking process, reducing friction for SDRs and enhancing accuracy in prospect qualification and booking by a remarkable 99%. The Landing Pages are revolutionizing our approach to prospect engagement, ultimately driving greater efficiency and effectiveness across the sales pipeline.
Volunteer mentor at SEBRAE SC, Salto Aceleradora, and Impact Hub programs to SMBs in Brazil, worked with 9 entrepreneurs to develop improved marketing and sales strategies for their local businesses.
While working at one of the largest SMB Mar-techs in Brazil (RD Station), I was invited to teach in Aldeia's development programs. I develop courses to form and train new SDR's, Account Executives, Account Managers, and Customer Success experts.
I embraced the role of being more than just a business liaison but rather a trusted 'partner outside of the business' for the agency leaders I collaborated with within the partnership program. With a fervent passion for empowering businesses to thrive trough sales, I dedicated myself to nurturing mutually beneficial relationships that extended beyond transactional interactions. I shared all my sales knowledge to arm agency sales teams with the necessary tools and knowledge to effectively sell RD Station software. Through tailored training sessions, ongoing support, and sales leadership I empowered agency partners to maximize their sales potential and achieve sustainable growth within the partner program. Secured over $1 M in ARR for the company. Furthermore, my commitment to nurturing these partnerships resulted in significant growth opportunities for the agencies themselves, as evidenced by their increased sales and enhanced market presence. I facilitated the successful closure of substantial contracts with prominent clients including Bauducco, Motul, and EMS, demonstrating the tangible impact of our collaborative efforts.
In my role as an Account Executive specializing in partner acquisition, I learned from the best salespeople I know and served as the primary driver behind expanding our partner ecosystem within the RD Station partner program. Employing a strategic blend of inbound and outbound sales techniques, including methodologies such as BANT and MEDDIC, I meticulously identified and pursued potential partners who aligned with our program objectives. Collaborated closely with marketing agencies (future partners) to facilitate the acquisition of new customers, a prerequisite for partnership. I provided comprehensive support and guidance throughout the sales cycle, leveraging my expertise to secure successful deal closures. Notably, my efforts yielded exceptional results, with a achievement of 113% attainment in the first half (H1) and an 128% attainment in the second half (H2) of the year. These results underscored my commitment to driving growth and forging impactful partnerships within the RD Station ecosystem, leading me to a promotion to Account Manager.
Collaborated closely with an exceptional leader to drive the development and expansion of our partnership program. Together, we established a new cross-departmental team encompassing sales and customer success, aimed at securing partner development and growth. My responsibilities included: - Engaging with partners to ensure their successful adoption of the platform and facilitating introductions to their dedicated Customer Success (CS) representatives once they achieved key performance indicators (KPIs) within the program. - Equipping Account Managers with the necessary tools and knowledge to effectively sell to these new partners, while fostering collaboration with the CS team to ensure seamless project execution and mitigate any potential risks to channel Annual Recurring Revenue (ARR). - Providing comprehensive reports to the C-level team on partner growth, partner sales performance, and the outcomes of cross-departmental collaborations between Customer Success and Sales teams. Through these efforts, we not only achieved substantial partner growth and sales success but also established a framework for sustainable cross-functional collaboration and performance evaluation within the organization.
I spearheaded multifaceted teams comprising design, SEO specialists, and account managers, driving the implementation of cutting-edge marketing strategies. Beyond my role in elevating creative direction, I also played a role in guiding the company's transition to Digital, under the leadership of the CEO. By orchestrating the shift from a traditional offline agency to a fully integrated digital marketing powerhouse, I contributed to positioning the company at the forefront of the industry's evolving landscape.
As a first-year student, I was eager to jumpstart my career. This drive led me to embark on an internship at a well-established and traditional marketing agency, where I played a role in bridging the gap between offline and online realms. By adapting offline designs to the digital environment, I laid the groundwork for a dynamic career trajectory.