The Hague, South Holland, Netherlands
I earned my Master of Science in Political Science, specializing in Political Theory, from Radboud University in 2022. I built my career foundation with a Bachelor of Business Administration in International Business and three years of experience in account strategy and management, as well as co-founding Gudes Licht®, an e-commerce retail brand that provided hands-on sustainable entrepreneurship experience. After completing my master's degree, I worked in business development at Trinomics B.V., where I handled sustainable environmental policy initiatives. My professional interests center on the structural and systemic transformations required to address the climate crisis and societal inequality. Contact me! I am always willing to explore new ideas and prospects.
> Gudes Licht ® is a young, green start-up aiming to push for a more sustainable mindset on candles. The new batch of improved soy wax candles is available on Amazon (retail) and Ankorstore (B2B). • Founded and built the company from inception, securing start-up and expansion capital through targeted fundraising efforts. • Co-led strategic direction, product development, and long-term positioning in collaboration with my business partner. • Designed and optimized supply chain operations, restructuring processes based on performance metrics and cost-efficiency analysis. • Developed and executed go-to-market strategy across B2C (Amazon FBA) and B2B channels, managing both digital and direct client acquisition. • Spearheaded multimedia advertising campaigns and social media marketing to increase brand visibility and customer conversion. • Established and maintained strategic B2B partnerships, managing client relationships and contract negotiations. • Coordinated workflow and delegated operational tasks to ensure execution efficiency and delivery reliability. • Structured a profit-sharing model supporting NGOs, including the Amazon Labor Union, integrating social impact into the business model.
> Trinomics B.V. is a sustainable policy consultancy carrying out research and delivering policy advice related to energy, environment and climate change. Trinomic's clients are international, European and national public sector bodies and NGOs. To tackle the world’s most pressing sustainability challenges and to support the transition to a low-carbon economy, Trinomics works at the forefront of policy analyses, to derive recommendations for improved governance and policy-making. • Co-led the full bid & proposal lifecycle for EU-funded projects, strengthening framework contract strategy and delivery. • Managed project portfolios across energy, environment, and climate sectors. • Conducted market and policy analysis to inform strategic growth initiatives. • Ensured quality assurance and compliant submission of research proposals, contributing to record BD performance in 2023–2024.
• Provided individualized German language instruction to international learners online. • Tailored lessons to students’ goals, levels, and learning styles. • Helped students improve fluency, grammar, and confidence in everyday communication. • Worked with learners from a wide range of cultural and professional backgrounds.
> Working at Criteo introduced me to the dynamics of the ad-tech industry and performance marketing. I supported clients in the DACH region, helping them improve campaign performance and manage their accounts. • Managed a large portfolio of 400+ clients in the DACH region, supporting and optimizing their digital advertising campaigns. • Analyzed campaign performance data to identify improvement areas and enhance effectiveness. • Collaborated with pan-European commercial and technical teams to support regional targets and client outcomes. • Used Salesforce CRM and LinkedIn Sales Navigator for structured client relationship management.
> Worked with public sector clients to source and place IT freelancers, supporting account managers in recruitment and client coordination. • Managed sourcing of IT freelancers for 10+ public sector client accounts in collaboration with Account Managers. • Coordinated candidate screening and supported the organization of the selection process from first contact to client presentation. • Maintained direct relationships with both clients and IT specialists, aligning skills with project and organizational needs. • Contributed to account development through targeted candidate outreach and talent market insights. • Gained experience in recruitment, sales support, and key account management within the IT contracting market.