Søren Aggerholm

AI / Marketing / Commercial Strategy / Leadership / Product Development / Product Management / Sales / Medical Devices / Life Science

Copenhagen, Capital Region of Denmark, Denmark

About

I am a commercial and visionary leader with international experience in medical devices and technology. Through product innovation, marketing, and go-to-market excellence, I bring to life relevant and sustainable solutions that resonate with people and open new opportunities for businesses. I believe true impact comes from combining strategic clarity with a human touch. My passion lies in transforming insights into action: translating market opportunities, customer needs, and business potential into tangible commercial and product development strategies that create measurable growth and lasting value. With a career spanning both scale-ups and global corporates, I bring a holistic business acumen anchored in entrepreneurial drive and structured execution. I thrive in complexity. I align stakeholders, simplify processes, and build momentum across global and local functions. I am recognised as a people-focused leader with a coaching and inclusive style, but always with ambition and clear direction. This is how I create strong, motivated teams across functions. Teams that not only perform, but also help shape the future growth of the business.

Experience

  • Strategy, Product and Marketing Advisor at Independent consultant
    May 2025 - Present · 1 yr 7 mos

  • Marketing Director at UV Medico
    Nov 2025 - Jan 2026 · 3 mos

    Driving global marketing and commercial initiatives at UV Medico, strengthening awareness and adoption of human-safe Far-UVC solutions for disinfection across healthcare, pharma manufacturing and infrastructure.

  • Flow Robotics (2 yrs 11 mos)
    • Chief Marketing Officer
      Nov 2022 - May 2025 · 2 yrs 7 mos

      Responsible for Marketing, Application Support & Customer Service, Strategy & Business Development

    • Business Development Director
      Jul 2022 - Nov 2022 · 5 mos

  • Senior Brand Development Manager - Widex at WSAudiology
    Aug 2021 - Jun 2022 · 11 mos

    Reporting to the VP of the Widex Brand, I continue to support people in need of a premium medical device

  • Coloplast (10 yrs 5 mos)
    • Commercial Lead - Senior Product Manager, Continence Care Product Management
      Mar 2019 - Jul 2021 · 2 yrs 5 mos

    • Senior Manager, Marketing Strategy. Marketing & Branding
      Nov 2017 - Feb 2019 · 1 yr 4 mos

    • Senior International Product Manager, Bowel Management
      Jun 2016 - Oct 2017 · 1 yr 5 mos

    • Senior International Product Manager, Ostomy Care Accessories
      Jan 2015 - Jun 2016 · 1 yr 6 mos

    • International Product Manager
      Aug 2011 - Jan 2015 · 3 yrs 6 mos

    • Master Thesis Program
      Mar 2011 - Sep 2011 · 7 mos