Brussels, Brussels Region, Belgium
🚀 Belgian marketing grows faster when the right people, ideas and opportunities connect. That’s what I help build every day. I’m 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗮𝘁 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, Belgium’s leading B2B media platform for the marketing, advertising and media industry. I create growth opportunities between brands, agencies, media owners and tech players across the Belgian market. 🤝🏻 Through partnerships, branded content, events and thought leadership platforms, I help companies grow their visibility, authority and business pipeline. 💡 Before Media Marketing, I spent 12+ years at Ogilvy Social.Lab, working for brands such as Coca-Cola, Sony, Lidl and Nationale Loterij, with strong expertise in social media, innovation and AI-driven marketing. 📱 I also developed strong expertise in social platforms and innovation, including direct collaborations with TikTok Belgium and TikTok US, helping brands understand where attention, culture and performance meet. 🎤 More recently, I had the pleasure of hosting Agency of the Year, bringing together key leaders of the Belgian communications industry — a reflection of what energises me most: connecting people, ideas and ambition. 🎯 Today, I combine strategic thinking, commercial drive and strong relationships to create collaborations that generate real impact. 📩 Always happy to connect around partnerships, branded content, growth opportunities and the future of Belgian marketing.
Driving business development and commercial growth through high-value partnerships and tailored solutions for brands and agencies Creating added value for clients via integrated advertising and branded content initiatives (display, partner content, special operations, bespoke activations) Developing and nurturing strategic client relationships, with a focus on long-term collaboration and mutual growth Contributing to Media Marketing’s commercial strategy and overall market positioning, identifying opportunities that align business performance with brand impact Collaborating closely with internal teams (events, content, marketing) to design and deliver meaningful, high-impact solutions Acting as a trusted partner for advertisers and stakeholders, ensuring alignment between business objectives, creativity and execution
Led key Belgian and international accounts (The Coca-Cola Company, Sony Pictures, Lidl Belgium, Off-White, The National Lottery, ISMO, H&M, Payconiq, Novo Nordisk, L’Oréal), overseeing strategy, team management as well as financials with the CFO to ensure profitability, accurate forecasting and delivery. Client Lead for TK.Lab – a pioneering global unit dedicated to TikTok strategy: Defined and implemented global TikTok campaigns, working directly with TikTok teams in Belgium and the US. Client Lead for the Innovation Department (Data & Automation, Intelligence and Apps).
Day-to-day lead on clients (The National Lottery, Fanta, Nespresso, Sony Pictures, Club Med). Supervised a team of 5 and cross-functional squads to deliver campaigns on time, on brief, and on budget. Spent 6 months onsite in London supporting major international clients for WPP.
Social Media Account Manager for Social Lab Brussels, managing social media initiatives of major accounts: the National Lottery, Fanta, Nespresso and Sony Pictures. Brands National Lottery: Win For Life & Loterie Nationale. Brand Sony Pictures: Columbia & Paramount Studio. Main responsibilities as Social Media Account Manager : - People management: managing a team of 5 people. - Day-to-day account management : primary customer contact for technical and business issues for the managed accounts. - Review all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met. - Project Management of all the applications/contest projects & reportings. - Datas Management : Reports to clients the results of their social media presence through detailed reportings. - Reports to the Senior Account Director, providing regular input on all accounts activity, including status and call reports on a weekly basis.
Main responsibilities: Assistance to the brands headquarters (Paris, Milan, Brussels) for the expansion of their media coverage on the European market. Assessment of brands communications strategies. Daily contacts with the BENELUX press. Preparation of English and Dutch press releases. Reporting and contact client. Key Milestones: Establishment of a daily planning with headquarters brands and a communication network with new clients. Increase of the media coverage.
Bachelor in Law Bachelor in Communication and Information Master in Marketing Communications
Main responsibilities: Assistance of the DotCom Manager in her web 2.0 communication strategy: finding relevant information to share on social networks (branded content). Community Management: DRM proposals, acknowledgments and follow up on consumers reports. Competitive research: benchmarking analysis of competitor’s strategy regarding their Internet presence. Administration of in-house website (www.thehotelteam.be), feedbacks for websites and mobile applications. Key Milestones: Contribution to the development of an improved online communication: substantial increase of the numbers of followers, fans and participants. Observation of positive results (clients feedbacks, number of bookings) further to the implementation of the new online strategy. Creation of a new website and launch of several mobile applications. Documentation of best practices prior to the launch of the new website. Developing and implementing “The Hotel Season photo contest” campaign.