Kowloon City District, Hong Kong SAR
Experienced Digital Editor with a demonstrated history of working in the international trade and development industry. Skilled in Web Content Writing, Emcee, Creative Content Production, Adobe Creative Suite, and Shopify. Strong media and communication professional graduated from The Hang Seng University of Hong Kong.
Social media platforms’ management - Facebook @J SELECT • Managed social media platform (Facebook, Instagram, YouTube). 。People reached +113%, Net followers +80.8% and Engagement +262%. 。Increased 66% conversion rate in a month. • Facilitated day-to-day social media content creation and ad boosting. Effectively using analytics tools and data (e.g., Facebook Ad Manage, Google Ads, Google Analytics etc.) to make informed decisions, improve social media performance, and stay up to date with trends for future content creation. • Maintained effective relationship with social media influencers and KOLs. • Generated biweekly analysis reports of social media campaigns’ performance and effectiveness. Film and Video Production @J SELECT Videos Page & YouTube Channel • Started J SELECT’s Facebook video channel for 1 year, 。Average 15 - 20k video views, • Adobe Photoshop and Adobe Premiere video editing software • Single-handed video production which include llivestreaming, manager interviewing, product testing/unboxing, vlog, Peninsula staycation, restaurant sharing etc. • Collaborated and invited KOLs to optimize video engagement.
• Interviewed job applicants • Organized team’s activities • Designed promotion poster